The Senior SEO Strategist is a key strategic lead within the SEO department, focused primarily on managing high-tier client partnerships, delivering exceptional SEO performance, and elevating the quality of work produced across their accounts.
Client Ownership & Performance Delivery
Channel Ownership & Accountability: Assume full strategic accountability and channel ownership for high-value client partnerships, navigating stakeholder priorities to secure long-term client satisfaction and retention.Strategy & Roadmap Development: Create, maintain, and adapt multi-market SEO strategies and long-term roadmaps that respond to algorithmic updates, changing user behaviour, and evolving search technologies.Quality Assurance: Perform rigorous Quality Assurance (QA) on deliverables and strategies produced by supporting team members, ensuring all client-facing work meets Impression's high standards before delivery.New Business & Pitching: Lead the SEO component of the new business phase for new prospects, including reviewing briefs, crafting pitch decks, running forecasting, and presenting pitch strategies to win new client business.Performance & Risk Management: Partner closely with our existing Client Performance team to proactively identify risks or performance stagnation in client accounts, bringing pre-formulated solutions, strategic recommendations, and performance enhancements to maintain growth.Stakeholder Communication: Lead transparent, high-impact client communication through regular performance updates, strategy calls, and Strategy Planning Meetings (SPMs).Mentoring & Department Support
Mentoring & Guidance: Act as a trusted mentor and subject matter expert for supporting team members (strategists, executives, analysts), assisting with complex troubleshooting and providing constructive feedback on deliverables.Technical & Strategic Advice: Serve as a go-to expert within the department for advice on client strategy execution, account ideation, and overcoming technical hurdles.Agency Marketing Activity: Actively engage in and support Impression's own marketing activity such as contributing to agency blog posts, case studies, white papers, and thought leadership content to showcase successful campaigns and industry insightsFlexible working at Impression without losing team connections
We love the focus of deep work at home, but we value team connections just as much. That’s why we use a hybrid model with at least one purposeful Pulse Day in the office each week to catch up and collaborate. To maximise our time together, the SEO team head into the office on Tuesdays.
Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.
