seo specialist in luxury retail

Liberty is a luxury retailer with a website and digital touchpoints, focused on growing its digital revenue channel.

• Develop and execute the SEO strategy, with agency support, aligned with Liberty London's commercial goals
• Set, track, and report on KPIs, including organic traffic, keyword rankings, CTR, and revenue attribution
• Conduct competitive analysis within luxury retail to identify opportunities and gaps
• Support the SEO budget, including tools and agency spend
• Lead technical audits covering crawlability, indexation, page speed, and Core Web Vitals, with agency support
• Partner with development to implement structured data, hreflang, and schema markup
• Support site developments and new market roll-outs
• Lead keyword research and content gap analysis to inform editorial and product content
• Write and optimise product descriptions, metadata, and editorial content for search intent and brand tone
• Develop internal linking architecture to support page authority
• Support backlink acquisition through digital PR and editorial outreach, with agency input
• Protect domain authority through link profile audits and disavow management
• Lead GEO and AEO, structure content for AI-driven search, and champion this internally
• Align PR outreach with SEO goals to support domain authority and GEO visibility

• 5+ Years of hands-on SEO experience
• A track record of measurable organic growth in a commercially complex environment
• Strong proficiency in Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio
• Strong technical SEO knowledge, including HTML, CSS fundamentals, site architecture, and web performance
• International SEO experience
• Excellent written communication and a keen sense of luxury brand voice
• Experience writing product descriptions, metadata, and editorial content
• Analytical mindset and working proficiency in GA4
• Working knowledge of GEO and AEO
• Meticulous attention to detail and brand standards
• Collaborative approach and ability to thrive in a fast-paced environment
• Proactive self-starter with strong project management skills
• Understanding of the luxury consumer
• Confidence influencing senior stakeholders
• Будет плюсом: experience in-house within luxury retail, fashion, or premium e-commerce, knowledge of digital PR or editorial outreach within luxury or lifestyle media, relevant certifications (Google, SEMrush Academy, etc.), Salesforce experience

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