seo specialist for private healthcare

MediWorks Digital is a specialist digital marketing agency serving private medical clinics and healthcare professionals in the UK. It provides organic search, paid search, and web development services for ophthalmology clinics, private diagnostics providers, and breast surgery practices.

• Deliver hands-on Organic search work across client accounts, covering technical, on-page, and content tasks;
• Run technical crawls in Sitebulb, diagnose issues, prioritise them commercially, and follow fixes through to implementation;
• Conduct keyword research, competitor analysis, content audits, and page optimisation;
• Write and brief content for clinical service pages within UK rules on medical claims and evidence;
• Monitor performance in Google Search Console and GA4, and flag trends, risks, and opportunities proactively;
• Build monthly client reports with analysis and recommended next steps;
• Track visibility across AI Overviews and LLM answers alongside traditional rankings, and structure content for citation;
• Work directly with the founder on account strategy and contribute to each account’s direction;
• Keep every account moving without needing to be chased;
• Take full ownership of day-to-day Organic delivery on three to four assigned accounts;
• Deliver technical fixes, on-page work, and content briefs without rework;
• Run monthly client reporting end to end, including performance commentary;
• Identify competitor gaps in the UK private healthcare market;
• Identify and raise at least one meaningful opportunity per account;
• Work independently across a full account without daily check-ins.

• At least three years of hands-on Organic search experience, ideally agency-side;
• Strong understanding of technical, on-page, and content fundamentals;
• Ability to determine which area is causing an account’s problem;
• Fluent written English;
• Ability to use performance data to justify recommendations;
• Understanding of AI Overviews, LLM visibility, and how content becomes a cited source;
• Strong attention to detail;
• Ability to self-manage in a small team without daily supervision;
• Nice to have: experience in healthcare, medical, regulated, or YMYL categories; experience with UK or other English-speaking clients; familiarity with Sitebulb, Ahrefs, Semrush, GA4, Google Search Console, and WordPress; working knowledge of Google Ads; basic HTML and CSS.

• Flexible hours with reasonable overlap with UK business hours;
• Direct access to the founder and clients without an account management layer;
• Ownership of client accounts;
• All tools and software paid for;
• Defined path into a senior or lead position as the agency grows;
• Paid practical task using a real anonymised client scenario.