seo specialist for an educational project

GBS provides higher education and supports prospective students through the journey from initial interest to enrolment, helping them access undergraduate, postgraduate and professional programmes.

• Develop and execute GBS’s organic search strategy;
• Improve online visibility and increase qualified organic website traffic;
• Generate student enquiries and support student recruitment objectives;
• Optimise GBS’s digital presence and ensure content meets the needs and search intent of prospective students;
• Work with marketing, academic and other internal stakeholders on content and SEO initiatives;
• Conduct regular SEO technical audits;
• Create and optimise content;
• Develop content strategies;
• Analyse performance and prepare reports.

• Bachelor’s degree in marketing, Communications, English, Journalism or a related discipline, or equivalent professional experience;
• Demonstrable experience in SEO, digital marketing and content creation;
• Strong knowledge of technical, on-page and off-page SEO;
• Experience developing SEO strategies, conducting keyword research, competitor analysis and SEO audits;
• Excellent copywriting, editing and proofreading skills;
• Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs and Screaming Frog;
• Experience using CMS platforms such as WordPress;
• Good understanding of Core Web Vitals, website performance, UX and mobile optimisation;
• Strong analytical skills with the ability to turn data into actionable recommendations;
• Excellent communication, organisation, project management and stakeholder management skills.

• 25 Days annual leave, plus 8 public holidays;
• 1-Day extra leave per year of service, up to a maximum of 5 days;
• Workplace pension scheme;
• Tuition reimbursement for career development courses;
• Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more;
• Perks@Work discounts platform, wellbeing centre and much more;
• Reward and recognition programme;
• £500 Award employee referral scheme;
• Discretionary annual performance bonus.