seo specialist for an educational project

Jack Westin is a medical college admissions test preparation company that creates free practice materials and builds accessible online education for students worldwide.

• Conduct a full technical audit of jackwestin.com covering crawlability, indexation, site architecture, Core Web Vitals, page speed, mobile performance, structured data, and canonical tag issues;
• Own the off-page SEO strategy, including backlink profile analysis, link acquisition strategy, digital PR outreach, and domain authority building;
• Build and execute a structured data implementation plan for courses, articles, FAQs, reviews, and how-to pages;
• Manage and grow the backlink profile using Ahrefs, including identifying link gaps, disavowing toxic links, and building a sustainable acquisition pipeline;
• Monitor Search Console for crawl errors, coverage issues, manual actions, and Core Web Vitals regressions, and act on findings quickly;
• Set technical SEO requirements for new pages, site updates, and CMS changes, and work with the development team before launch;
• Report on keyword rankings and organic traffic trends with clear recommendations for non-SEO stakeholders;
• Stay current on algorithm updates and assess their impact on a content-heavy education site;
• Research and apply approaches for appearing in AI-powered search results, including Google AI Overviews, ChatGPT, and Perplexity.

• 5 Or more years of experience in technical SEO with a strong record in off-page strategy and backlink campaigns;
• Deep working knowledge of Ahrefs for backlink analysis, competitor gap analysis, keyword tracking, and site audits;
• Strong command of Google Search Console, Screaming Frog, and Core Web Vitals tooling;
• Hands-on experience implementing schema markup;
• Ability to brief a WordPress developer clearly and precisely on technical fixes without writing the code;
• Ability to turn data into a prioritized action plan and communicate it clearly to non-SEO specialists;
• Ability to work independently, deliver against defined milestones, and flag issues before they become blockers;
• Nice to have: experience in education, e-learning, or healthcare, understanding of how large language models index and cite content, experience with programmatic SEO at scale, background in digital PR or editorial link-building campaigns.

• Contract engagement with a retainer path based on performance;
• International candidates are welcome;
• Opportunity to work on meaningful projects with a professional, collaborative team.