senior user acquisition manager in iGaming

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*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead and scale user acquisition across Meta, TikTok, and Snapchat;
• Launch new products and geographies and test new traffic sources;
• Manage budgets and own ROI, CPA, CR, and revenue;
• Build the creative testing process from hypotheses and team tasks to analysis and new concepts;
• Monitor creative fatigue and maintain testing volume;
• Investigate performance drops across creatives, landing pages, tracking, and offers;
• Work with analytics and attribution and monitor competitors.

• At least 3 years of experience in performance marketing or user acquisition;
• Strong hands-on experience with Snapchat;
• Experience in iGaming, eCommerce, Nutra, or similar verticals;
• Experience managing and scaling large budgets;
• Understanding of bidding, learning phase, Broad, ABO/CBO, and Cost Cap algorithms;
• Strong creative expertise and ability to understand why creatives work;
• Understanding of iGaming unit economics, including CPA, ARPPU, and LTV;
• Experience with Pixel, CAPI, UTM, and postback tracking;
• Ability to work independently and bring solution hypotheses instead of only reporting problems;
• Nice to have: TikTok and Meta Ads experience, scaling spend to $50–100k+/month, experience with multiple geographies including Tier-1 UK, CA, AU, and EU, GA4, Redtrack, Binom, or similar tools.

• Cyprus time zone and flexible schedule;
• Bonuses based on results;
• Career and financial growth opportunities within the team.