senior media buyer for subscription products

The team scales subscription-based products across Tier-1 markets through performance marketing and paid acquisition channels.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, optimize, and scale high-volume paid acquisition campaigns;
• Manage Meta (Facebook & Instagram) as the primary acquisition channel while exploring and scaling additional traffic sources;
• Manage monthly advertising budgets exceeding $200K–300K+;
• Build, optimize, and improve web funnels to maximize conversion and profitability;
• Analyze every stage of the acquisition funnel and identify growth opportunities;
• Develop and prioritize testing hypotheses across targeting, creatives, landing pages, offers, and funnels;
• Drive continuous creative testing with designers and creative strategists;
• Monitor CPA, ROAS, CAC, LTV, Trial Rate, Purchase Rate, and overall funnel efficiency;
• Use analytics to make data-driven optimization decisions;
• Collaborate with Product, Design, Analytics, and Development teams to improve conversion rates;
• Stay up to date with platform changes, industry trends, and emerging acquisition opportunities;
• Profitably scale paid acquisition across multiple channels;
• Continuously launch experiments across audiences, creatives, funnels, and offers;
• Improve funnel conversion rates through data-driven optimization;
• Proactively identify growth opportunities and new acquisition strategies;
• Use AI and automation to increase productivity, accelerate experimentation, and improve campaign performance;
• Make decisions based on analytics rather than assumptions;
• Collaborate with Product, Design, Analytics, and Development teams to drive business growth.

• 4+ Years of hands-on experience in performance marketing/media buying;
• Extensive experience buying traffic on Meta (Facebook & Instagram);
• Experience managing large advertising budgets ($200K+ per month or more);
• Strong experience with web funnels, not only mobile app campaigns;
• Deep understanding of the complete customer acquisition funnel;
• Proven experience designing and running structured A/B tests;
• Strong analytical mindset with the ability to turn data into actionable insights;
• Experience with attribution and analytics platforms such as GA4, AppsFlyer, Mixpanel, Amplitude, or similar;
• Strong understanding of conversion rate optimization (CRO);
• Experience working closely with creative production and performance creatives;
• Ability to independently generate, validate, and prioritize growth hypotheses;
• Advanced knowledge of campaign optimization, audience strategy, bidding models, and scaling techniques;
• Strong understanding of AI-powered workflows and the ability to leverage AI to improve campaign performance, accelerate research, generate testing hypotheses, optimize creatives, and automate repetitive marketing tasks;
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar as part of the daily media buying workflow;
• Experience building or using marketing automations with AI and no-code/low-code tools to improve operational efficiency;
• Strong ownership mindset with the ability to independently identify growth opportunities, prioritize experiments, and take full ownership of acquisition performance;
• Nice to have: experience with additional paid acquisition channels such as Google Ads, Native, TikTok, DSPs, and Apple Search Ads; subscription-based or SaaS products; iOS/mobile app marketing; SKAN, MMPs, and privacy-focused attribution; SQL or advanced spreadsheet skills; BI tools such as Tableau, Looker Studio, or Power BI; automation tools such as n8n, Make, and Zapier; APIs and AI-assisted workflow automation.

• Monthly advertising budgets exceeding $200K–300K+.