Henigan is an independent specialist workplace consultancy, helping organisations create better workplaces and employee experiences through workplace strategy, organisational change and employee experience. We are a growing, relationship-led business and are looking for a Sales & Marketing Manager to take ownership of our sales operating process and ensure our marketing activity is closely aligned with our commercial priorities.
Sales & marketing manager in workplace consulting
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описание
задачи
- Own and continually improve Henigan's sales process, pipeline and CRM.
- Turn market intelligence into structured leads, opportunities and clear actions.
- Research target organisations, decision-makers, contacts and potential routes into clients.
- Support the prioritisation and progression of leads and target accounts.
- Run weekly sales reviews and coordinate monthly sales meetings.
- Produce clear and actionable sales reporting.
- Track agreed actions and proactively maintain momentum across the team.
- Identify stalled opportunities and areas requiring senior intervention.
- Provide the Leadership Team with insight into pipeline activity, priorities and emerging opportunities.
- Brief and manage our external outbound calling resource, ensuring activity is focused on the right organisations and contacts.
- Translate Henigan's agreed sales and marketing strategy into a coordinated programme of activity.
- Ensure marketing activity is aligned with target clients, markets and commercial opportunities.
- Own Henigan's client events programme, ensuring audiences, themes, speakers and follow-up support our business development objectives.
- Coordinate targeted client and prospect campaigns.
- Identify opportunities to use marketing activity to create and strengthen priority client relationships.
- Ensure sales intelligence informs marketing activity and marketing engagement feeds back into the sales process.
- Own Henigan's marketing programme and content calendar.
- Brief and manage freelance marketing support and other external specialists to deliver agreed activity.
- Coordinate social media, newsletters, research, insights, case studies and website content.
- Manage Henigan's podcast programme, delivering a minimum of 10 episodes per year with external production and editing support.
- Work with our consultants and subject-matter experts to develop relevant thought leadership.
- Use AI tools including Microsoft Copilot to support research, content development, reporting and repurposing.
- Maintain quality, consistency and relevance across Henigan's marketing activity.
- Monitor activity and identify where marketing is creating meaningful client engagement and commercial opportunities.
требования
- Strong organisational and project-management skills.
- Experience managing CRM systems, sales pipelines or commercial reporting.
- Strong commercial awareness and an interest in clients and markets.
- Confidence working with senior colleagues, challenging where appropriate and driving agreed actions.
- The ability to turn information and intelligence into clear priorities and actions.
- Strong written and verbal communication skills.
- Experience coordinating marketing campaigns, events, content or thought leadership.
- Experience managing freelancers, agencies or external suppliers.
- Confidence using technology and AI to improve efficiency and effectiveness.
- A proactive, collaborative and hands-on approach.
- Будет плюсом: Experience within consulting, professional services, workplace, property, design or the built environment would be advantageous, but isn't essential
условия
- This is an opportunity to take real ownership of an important function within a growing specialist consultancy.
- You'll work directly with Henigan's Leadership Team and have the autonomy to help shape how we manage our sales pipeline and connect our marketing activity to business development.
- We are open to candidates seeking four or five days per week, with hybrid working from our London base.
навыки
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