The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.
1. Commercial Strategy & Business Ownership
Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.2. In-Field Team Leadership
Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.Conduct regular field coaching, performance reviews and business planning to drive execution excellence.Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.3. Pharmacy Strategy & Commercial Partnerships
Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.Define pharmacy segmentation, targeting, activation standards and KPIs.Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.4. Integrated Marketing & Omnichannel Execution
Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.5. Patient Journey & Market Development
Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.6. Cross-Functional & Financial Leadership
Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.Role model the AbbVie Ways of Working.
