retention manager in iGaming

The team provides experienced professionals to iGaming companies, helping them scale operations and build successful online casino brands.

• Develop and implement CRM and retention strategies across the full player lifecycle, from onboarding and activation to engagement, reactivation, and long-term retention
• Plan, launch, and optimize CRM campaigns, automated trigger chains, lifecycle communications, and promotional mechanics
• Build player segments and personalized communication strategies based on player behavior, activity, and value
• Develop retention campaigns, loyalty programs, bonus strategies, and gamification mechanics to improve player engagement and retention
• Monitor CRM performance and key KPIs, analyze campaign results, identify opportunities, and implement data-driven improvements
• Establish and optimize CRM workflows, campaign planning processes, reporting frameworks, and best practices
• Collaborate with product, analytics, design, content, and development teams to execute CRM initiatives effectively
• Identify problems, propose solutions, and independently drive projects from concept to execution
• Evaluate bonus costs, player engagement, incremental revenue, and campaign profitability to support sustainable growth

• Minimum 3 years of hands-on CRM or retention experience in the iGaming industry, specifically online casino or sports betting
• Strong understanding of player behavior, lifecycle management, segmentation, bonus mechanics, retention strategies, and reactivation campaigns
• Experience with CRM platforms and engagement tools such as Smartico, Optimove, Fast Track, or similar solutions
• Strong analytical skills and ability to turn player data and campaign performance into actionable business decisions
• Understanding of key iGaming metrics, including player retention, reactivation, LTV, bonus costs, GGR, and NGR
• High independence and ownership, with the ability to manage projects and deliver results without constant supervision
• Будет плюсом: Experience with LATAM markets and regional player behavior, market differences, and localization requirements; Spanish proficiency; launching CRM and retention operations for a new casino brand or entering a new market; working with multiple iGaming brands or clients; a proven track record of improving retention, reactivation, player lifetime value, and CRM campaign profitability; automated player journeys, advanced segmentation, A/B testing, and data-driven personalization; building CRM processes and strategies from the ground up

• Competitive salary based on experience and expertise
• Relocation package to Georgia for candidates moving from abroad
• Health insurance
• Gym membership package
• On-site work environment with opportunities for direct collaboration with experienced professionals
• Professional development through exposure to different iGaming brands, products, and markets
• Autonomy and trust to take ownership of work and make a measurable impact on client performance