Retail marketing manager in FMCG

Drive insight-led shopper marketing and category growth. You’ll lead shopper activation for a designated category, turning retail environment insights into high-impact programs that build volume, market share, and category health. You’ll partner closely with Consumer Marketing (Hub), Customer Development, and key retailers to bring brand plans to life in-store and online.

• Lead 5Ps strategy and execution by retail environment and customer for your category.
• Translate brand strategies into annual activity grids, shopper programs, and Go-to-Market plans for new products.
• Build shopper insights to guide RE innovation and customer collaboration; represent the retailer perspective in commercial planning.
• Activate category growth drivers across customer plans and the RCD process.
• Develop and optimize shopper marketing touchpoints, merchandising tools, and in-store programs to drive conversion.
• Create compelling sales tools (trade stories, 5Ps decks, NPD activation) to enable CD teams.
• Run pre/post analyses of promotions and recommend adjustments to improve ROI and trade spend effectiveness.
• Conduct regular store checks and customer meetings; share findings with Hub Consumer Experience and local teams.
• Support in-store execution excellence, including 5Ps communication to field and merchandising teams.
• Partner on customer P&L inputs, margin improvement, and SKU simplification initiatives.
• Contribute to budgeting, MYR, volume plans, and A&P/Gross-to-Net allocation for your category.
• Support Retail Category Development with shopper-led solutions and breakthrough initiatives.

• Experience in shopper marketing, category management, trade marketing, or customer development.
• Strong grasp of the 5Ps, retail environments, and shopper touchpoint planning.
• Analytical rigor with experience in promo evaluation and ROI optimization.
• Excellent cross-functional collaboration and stakeholder management (Hub, CD, Finance, CS&L, Field).
• Strong storytelling and presentation skills.

• Approx. 15% travel.
• At least one store check per month and one customer meeting per quarter; participate in customer category workshops
• Employees will also be eligible to the annual bonus plan - on target 8% of base annual salary linked to company and individual performance.
• Group insurance and Medicover healthcare package (employee contribution is 1 PLN for each benefit monthly);
• Dental care subsidy;
• Sport card (Medicover Sport);
• Employee Capital Plan (PPK) with employer contribution above mandated one;
• Company Stock Saving Plan;
• Co-financing of meals in the amount of PLN 200 gross per month;
• Store with company products;
• Social Fund (holidays contribution, prepaid cards for Christmas, Majówka and Sport&Culture);
• Employee Assistance Program;
• Employee referral program;