Regional marketing manager in premium fragrance

We are a premium fragrance house that started in the GCC. We specialise in Arabian perfumery, including oud, bakhoor and signature fragrance blends. Our craft is rooted in regional heritage and presented in a contemporary, premium way. Our clients know us for quality, authenticity and a distinctive in-store experience. We are looking for a hands-on marketing leader to drive that change.

• Own the marketing strategy, annual plan and budget across all markets, with clear commercial targets
• Build and run a rolling 12-month marketing calendar covering product launches, Ramadan, Eid, National Days and key trading periods
• Own brand positioning, storytelling and communication standards across retail, e-commerce, social, events and partnerships
• Lead campaigns and product launches from brief to post-campaign review
• Work closely with Retail, Commercial, E-commerce, CRM and B2B teams to drive store traffic, client acquisition and sales
• Build direct relationships with media, PR, influencers, creators, production partners and venues
• Lead and develop the in-house team across Brand & Campaigns, Digital Performance, Content & Design, and Social & Community
• Use agencies selectively, with clear briefs and measurable value
• Use data, AI and marketing technology to improve insight, speed and performance

• Manager or Senior Manager level marketing experience in fragrance, beauty, luxury, fashion or lifestyle retail
• Strong GCC market experience, with a working network in at least one of Kuwait, the UAE or KSA
• Hands-on campaign and launch delivery, beyond strategy alone
• A solid understanding of retail operations, store performance and customer behaviour
• Commercial discipline across budgets, ROI, customer acquisition cost and campaign economics
• Integrated channel experience across retail, digital, social, CRM, PR, events and influencers
• Experience leading lean teams and deciding what stays in-house and what goes to agencies
• Будет плюсом: Arabic is a strong advantage

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