Regional marketing manager in B2B

International IT company invites Regional Marketing Manager (MENA/UK) to join the team. Our client is an international software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

• Creating and implementing a regional marketing strategy: developing outbound and inbound channels in line with regional goals.
• Generating interest and warming up funnels through touchpoints and the website: events and webinars, email marketing, SEO/GEO, paid channels.
• Coordinating teams (inbound, PR, outbound, SEO/GEO, SMM) through goal setting, processes, and performance monitoring.
• Actively collaborating with the sales department: tracking the lead journey through the funnel, adapting channels to maximize contribution to the pipeline.
• Analyzing performance, generating and validating hypotheses, testing, and making data-driven decisions.

• Experience in B2B marketing for at least 3 years, preferably in IT / Tech / SaaS.
• Experience in the UK and MENA markets.
• Proven track record of building and executing a marketing strategy combining outbound + inbound: from channel to handover to sales and funnel nurturing.
• Experience in cross-functional team coordination.
• Understanding of both marketing and sales funnels: ability to validate hypotheses through sales.
• Experience in cold outreach, SEO/GEO, and web analytics.
• Willingness to dive deep into technical details of the service or solution.
• English proficiency at Intermediate level or higher.

• The cpmpany cooperates with such businesses as Samsung, Johnson and Johnson, Ryanair, Europcar, TUI, Verivox, Shypple
• We offer the opportunity to gain experience in developing business relationships with the worlds largest brands, as well as large-scale projects using cutting-edge technologies.nbsp;
• Interesting and high-profile deals, negotiation practice, and communication with C-level people.nbsp;
• The most important thing that we value in our employees is a commitment to continuous learning.