product marketing manager in iGaming

BGaming is a globally recognized game development studio that creates online casino games for operators, streamers, and players worldwide.

• Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels;
• Design and execute Go-to-Market strategies for new game releases and sustain momentum for existing successful titles;
• Develop marketing collateral highlighting the USPs of games for casino operators, affiliates, and key industry stakeholders;
• Leverage data to optimize game promotion funnels;
• Track, analyze, and improve CPA, LTV, ROMI, and Retention metrics;
• Evaluate the impact of marketing campaigns on GGR;
• Partner with Sales, Business Development, PR, and Product teams to translate market insights into product enhancements and promo campaigns;
• Cultivate and manage relationships with influencers, affiliates, agencies, and other external partners;
• Test new acquisition channels, seek new partnerships, and execute marketing initiatives that drive measurable business impact.

• 2+ Years of experience in product marketing, brand management, or growth marketing specifically within the iGaming industry;
• Proven track record of successfully launching and promoting products with measurable business results;
• Deep understanding of GTM strategies, monetization models, promotional mechanics, and player retention techniques;
• Hands-on experience managing multi-channel campaigns, including performance, influencer, and affiliate marketing;
• Passion for gaming, strong commercial awareness, and deep understanding of global iGaming trends;
• Advanced Russian and English;
• Nice to have: Proficiency in Google Analytics, SEMrush, Microsoft Power BI, and other analytics platforms.

• Work from home, the office, or a mix of both;
• 100% Paid vacation and sick days, plus extra days off;
• Medical insurance and mental health support;
• BCoins for internal rewards and fun perks;
• Budget for professional development, certifications, and language courses;
• Hackathons, team events, and parties;
• Kids’ camp for BGamers’ families;
• Referral program with rewards.