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описание
HRS is a global technology company using technology and Artificial Intelligence to create fully digital lodging and meeting experiences for corporations, travelers, and lodging partners. Its platform-based solutions support end-to-end travel management for Fortune 500 companies, while its Green Stay Initiative helps corporate hotel programs achieve NetZero targets.
задачи
Lead the product marketing strategy for payments and partnerships across lodging and meetings markets;
Translate complex payment processes and innovations into clear narratives for decision-makers and users;
Bridge commercial goals and technical systems through a unified marketing vision;
Define and lead the go-to-market strategy for Payments across lodging and meetings;
Develop differentiated messaging for secure, automated, policy-compliant payments;
Equip Sales, Customer Success, and Partners with materials, training, demos, and positioning;
Plan and execute cross-channel lifecycle and demand generation campaigns;
Build and manage thought leadership, digital content, case studies, use cases, product guides, and webinars;
Align with Product, Sales, Risk/Compliance, Finance Ops, Data, and Integrations teams;
Provide insights on market trends, regulations, buyer needs, and competitor activity;
Track payment and revenue metrics, gather feedback, and continuously optimize.
требования
3–5 Years of proven experience in B2B product marketing within a fintech SaaS environment, with a strong focus on payments;
Proven ability to develop and execute go-to-market strategies across international markets;
Expertise in crafting differentiated value propositions for B2B decision-makers;
Hands-on experience delivering marketing campaigns, content, and enablement materials;
Ability to align sales and marketing activities across functions;
Proficiency in market research, buyer-needs analysis, and strategy adaptation;
Strong written and verbal communication skills;
Ability to collaborate effectively with product, sales, and marketing teams;
Comfort using performance data and insights for decision-making;
Comfort with ambiguity and change in a fast-paced environment;
Fluent English, written and verbal;
Nice to have: experience in marketplace or enterprise travel solutions, experience with AI-driven platforms or marketing strategies in digitally transforming industries, additional languages.
условия
The position is based in Berlin, Germany;
The attractive remuneration is in line with the market;