digital marketing manager

Air Apps is a family-founded technology company creating an AI-powered Personal & Entrepreneurial Resource Planner. Founded in Lisbon in 2018, the company has reached over 100 million downloads worldwide and operates offices in Lisbon and San Francisco.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media;
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth;
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings;
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency;
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets;
• Track key performance indicators, generate reports, and provide insights to improve marketing strategies;
• Manage email marketing campaigns and customer acquisition funnels;
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies;
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing;
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms;
• Experience with SEO tools and keyword research strategies;
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization;
• Knowledge of A/B testing, landing page optimization, and marketing automation tools;
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC;
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns;
• Ability to work in a fast-paced, data-driven environment with cross-functional teams;
• Nice to have: Experience with email marketing and CRM tools such as Mailchimp, HubSpot, or Klaviyo.

• Apple hardware ecosystem for work;
• Annual Bonus;
• Top-tier Health and Life Insurance;
• Transportation Budget;
• Coverflex benefits package for meal allowances, well-being, and more;
• Childcare support;
• Air Conference for team collaboration and growth;
• Pension Fund;
• Urban Sports Club membership;
• Meals 100% free at the hub.