product marketing manager in fintech

BVNK provides enterprises with a stablecoin-powered financial stack to build financial products, access new markets, and move money across more than 130 countries. Its infrastructure enables businesses to send, receive, convert, and settle stablecoins and fiat through a single integration.

• Design and own a structured customer insights programme across sales, solutions, account management, and support, capturing use cases, objections, blockers, and feature requests
• Run customer interviews, surveys, win/loss analysis, and churn analysis to understand why customers buy, adopt, expand, or leave
• Segment customers by vertical, use case, and product usage to identify adoption gaps and expansion opportunities
• Turn insights into updates to positioning, product feedback, and campaign priorities
• Deliver regular insights readouts to Product, Sales, and Leadership
• Own the customer communications strategy and calendar for product launches, feature releases, changes, and deprecations
• Build lifecycle communications from onboarding through activation, expansion, and retention across email, in-product, webinars, and account-led channels
• Create customer-facing assets, including release notes, product updates, onboarding guides, FAQs, and use case content
• Provide account managers and CSMs with messaging and talk tracks for customer conversations
• Set standards for clear, consistent, and compliant customer communications in collaboration with Legal and Compliance
• Plan and run campaigns to drive adoption of new and underused products among existing customers, including payments, wallets, and stablecoins
• Set target segments, objectives, and success metrics for each campaign, and coordinate delivery across Marketing, Sales, CS, and Product
• Run cross-sell and upsell programmes based on customer usage and fit
• Test messaging, channels, and offers, and adjust based on performance
• Report on activation, adoption, time-to-value, and expansion revenue
• Maintain a single source of truth for product, positioning, and capability information used by customer-facing teams
• Brief customer-facing teams on each launch so they can position it to existing customers
• Track competitor activity affecting retention and expansion, including switching risk and pricing moves
• Automate repeatable workflows such as insight capture, campaign reporting, and communications production using AI and tools such as n8n and LLMs

• Experience in fintech, payments, or crypto/stablecoin infrastructure
• A track record of building sales enablement programmes and systems, not just content
• Strong understanding of competitive positioning and market intelligence frameworks
• Experience implementing automation and AI tools in marketing or sales workflows
• Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
• A structured, systems-thinking mindset with a bias for execution

• Meaningful ownership through the employee option scheme
• Flexible working hours
• Flexible approach to holiday
• Opportunities to travel to offices around the world