product marketing manager in cybersecurity

SoSafe makes the digital world safer by addressing the human factor in cybersecurity. It uses behavioural science and data-driven learning to empower people against cyber threats, helping organisations turn employees into their strongest line of defence through Human Risk Management.

• Own messaging for defined priority segments, including lifecycle stage, maturity tier, geography, and industry vertical;
• Develop segment-specific value propositions in buyer language;
• Use AI tools for research, messaging iteration, persona development, and competitive synthesis;
• Maintain and evolve messaging as product capabilities, customer insights, and competition change;
• Monitor industry trends, regulatory developments, and competitive dynamics to inform segment strategy and portfolio planning;
• Define solution sets for priority segments around business outcomes;
• Process customer research, win/loss data, competitive intelligence, and regulatory context into segment narratives and solution architectures;
• Partner with the Commercial CoE on pricing, packaging, bundling, and programme decisions;
• Develop SPICED-aligned talk tracks for each priority segment;
• Build and maintain reusable field assets, including solution briefs, demo scripts, battle cards, objection-handling guides, and buyer and implementation guides;
• Validate messaging and demo content through rep feedback sessions, customer interviews, and early cohort exposure;
• Contribute to coordinated multi-touch plays across Marketing, Sales, and CS to drive upsell and cross-sell;
• Track asset utilisation, field feedback, and segment performance data to improve GTM effectiveness and demonstrate commercial impact.

• 5+ Years in B2B SaaS product marketing, solutions marketing, or segment marketing;
• Proven experience producing segment-specific or lifecycle-specific positioning;
• Ability to write in buyer language covering situation, problem, solution, and outcome;
• Proficiency with competitive intelligence tools and turning insights into sales and field-facing content;
• Daily experience using AI tools to accelerate research, test messaging, generate content variations, and create assets;
• Strong cross-functional skills to align Product, Sales, CS, and Commercial stakeholders around segment strategy and execution;
• Nice to have: Experience in cybersecurity, HR tech, or a similarly technical B2B environment; experience defining or contributing to solution sets and commercial packaging; experience with structured pre-launch validation.

• Flexible hours;
• 33 Vacation days;
• Parental leave support;
• Access to Open Up, corporate discounts, wellbeing and fitness benefits;
• Virtual events, collaborative team activities, and local meet-ups;
• Tech equipment;
• Referral bonuses;
• Individual development budget;
• Dog-friendly HQ;
• The role can be fully remote from anywhere in Germany or hybrid from offices in Cologne, Munich, or Berlin;
• Benefits may vary slightly by office location.