Product marketing manager in cybersecurity

Eye Security is providing cybersecurity with embedded cyber insurance solutions for organizations in Europe. Headquartered in the Netherlands, we are already over 190 FTEs and continue to grow internationally having secured our Series C funding of €60 Million! We're looking for a Senior Product Marketing Manager – Cybersecurity (m/f/x) to join our Product team.

• Develop and own the positioning framework and value propositions for our cybersecurity offerings, ensuring they resonate with technical and business buyers.
• Collaborate with Product and Commercial teams to define go-to-market strategies for new product launches and key service updates.
• Create and curate sales enablement materials including pitch decks, training, battlecards, case studies, and product guides.
• Build and maintain competitive intelligence that informs positioning, supports sales conversations, and influences product strategy.
• Define and execute a content strategy that supports thought leadership, demand generation, and customer education.
• Apply deep knowledge of cybersecurity threats, technologies, and market trends to inform messaging and positioning decisions.
• Track and measure the effectiveness of messaging and positioning initiatives, iterating based on customer feedback and market response.

• 5+ years of experience in Product Marketing, with proven expertise in the cybersecurity domain.
• Demonstrated ability to define product messaging, execute go-to-market strategies, and enable sales teams in complex B2B SaaS environments.
• Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning. You can speak confidently about MDR, EDR, IR, and related technologies.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear business value.
• Strategic and analytical mindset with a bias for action. Comfortable setting direction and executing with high agency.
• Strong stakeholder management and project delivery skills.
• Experience working in remote, fast-growing environments where marketing operates with both strategic and hands-on responsibility.
• Fluent English; German language (C2) is required
• Будет плюсом: Startup or scale-up background at a high-growth company; Experience with positioning frameworks and go-to-market methodologies; Track record of successful product launches or market repositioning initiatives; Prior experience in vendor-led or partner-enabled go-to-market models

• A meaningful mission: protect organizations across Europe from real-world cyber threats.
• Work with top-tier professionals from national CERTs, intelligence agencies, and leading tech backgrounds.
• Full strategic ownership of a mission-critical product area in a high-growth cybersecurity scale-up.
• Mentorship and growth: lead and develop the next generation of product managers; grow into broader strategy and leadership roles.
• A remote-friendly culture with quarterly meetups and annual company retreats (in Spain, Portugal, Italy…).
• Weekly lunches (NL) and Thursday socials to stay connected.
• A generous time-off policy, including wellbeing and volunteering days.
• Competitive salary and benefits package, including equity participation.