Product marketing manager for smart home devices

We are seeking an experienced Product Marketing Manager to lead product marketing strategy for Ring & Blink across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.

• Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products
• Support product launch strategy, positioning, and localisation
• Manage end-to-end launch processes including timelines, prioritisation and content review across all channels
• Provide final approval of all product marketing launch content across Ring.com, Amazon.com, PR, and channel marketing
• Support 360° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing
• Own Product Finder (Zoovu) strategy and execution on Ring.com for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management
• Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements
• Manage Brand Store merchandising including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products
• Utalise competitive and customer analysis at category, device and feature levels as needed to inform positioning and strategy
• Support offline channel marketing initiatives through review of materials, training modules, and presentations
• Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts
• Adapt US product positioning for international markets while maintaining brand consistency
• Manage stakeholder relationships across multiple teams and geographies

• Experienced product marketer, preferably in consumer electronics or technology products
• Proven track record of leading successful product launches across multiple markets
• Strong understanding of international market dynamics and localization requirements
• Experience managing end-to-end marketing campaigns across digital and traditional channels
• Demonstrated ability to develop compelling product positioning and messaging
• Experience with ecommerce platforms and conversion rate optimization
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Strong analytical skills and data-driven decision-making approach
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
• Execution Excellence: Strong attention to detail with ability to deliver high-quality work under tight deadlines
• Customer Obsession: Deep understanding of customer needs and ability to translate insights into compelling marketing
• Strategic Thinking: Ability to develop market-specific strategies while maintaining global brand consistency
• Influence & Communication: Excellent stakeholder management and ability to gain buy-in across diverse teams
• Adaptability: Comfortable working in fast-paced environment with changing priorities
• Ownership: Takes full accountability for outcomes and drives initiatives to completion
• Будет плюсом: Experience in project management; Knowledge of European markets (UK, DE, FR) and cultural nuances; Experience with A/B testing and customer research methodologies; Background in both B2C and retail channel marketing; Experience working in matrixed, cross-functional organisations; Fluency in additional European languages; Experience managing external partners to develop marketing programs; Experience presenting ideas to various levels of an organization to gain support for initiatives

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