product marketing manager for marketplaces

inDrive is a global tech company that provides ride-hailing, freight and delivery, intercity travel, and financial services across 48 countries. Its products are designed to support fair choices and positive impact for local communities.

• Design and own CRM strategies across the full lifecycle;
• Drive high-frequency CRM orchestration;
• Lead multi-channel communication through push notifications, in-app banners, WhatsApp, and messaging channels;
• Work with Bloomreach on segmentation, dynamic content, personalization, and triggered and automated flows;
• Own the definition and quality of product and CRM events for funnel tracking, segmentation, targeting, experimentation, and ML use cases;
• Partner with analytics to track first-order conversion, repeat rate, order frequency, AOV, basket composition, and CRM contribution to GMV;
• Drive A/B testing;
• Connect Product, Engineering, Analytics & Data Science, and Local Marketing teams;
• Support market rollouts across multiple countries by adapting CRM strategies to local behavior and supply;
• Align CRM strategies with local assortment, pricing, and partners.

• 4–7+ Years of experience in Product Marketing, CRM, Growth, or Lifecycle Marketing;
• Experience in food delivery, groceries, e-commerce, or marketplaces;
• Strong hands-on CRM experience;
• Proven track record of driving frequency and retention, not just acquisition;
• Strong analytical mindset covering funnels, cohorts, retention, and uplift;
• Experience working with product events and data schemas;
• Ability to simplify complex product logic into clear messaging;
• Experience running experiments and scaling successful mechanics;
• Comfortable working across markets and cross-functional teams;
• Nice to have: Bloomreach, experience in high-frequency products, exposure to ML-driven CRM or personalization systems, experience in emerging markets with supply constraints.

• Access to mentoring, career consulting, and learning programs;
• International experience through the Global Talent Exchange Program;
• Company-wide challenges, awards, sports activities, employee-led social impact, and volunteering projects;
• Co-financed language courses and internal speaking clubs;
• Benefits may vary depending on the location.