product marketing manager for Mac and iPad

Apple develops computers, tablets, software, and services, combining product management, development, and product marketing to create products for customers worldwide.

• Articulate the product opportunity in the market and provide product insight and leadership from introduction through end-of-life to Marketing and Sales organizations;
• Execute product launches with excellence;
• Contribute to the annual Marketing plan, outlining opportunities and actions that drive growth and category leadership;
• Liaise between the local market and worldwide teams on business needs and feature requirements;
• Influence the product feature roadmap with recommendations that improve customer experience;
• Represent the Product Marketing team as a visible and vocal member;
• Guard product messaging and positioning across every customer touchpoint;
• Maintain expert knowledge of competitive and third-party products and strategies;
• Make pricing and forecasting recommendations to management and cross-functional teams;
• Build influence across multiple internal functions and divisions;
• Drive Apple iPad and Mac adoption, go-to-market success, product launches, product positioning, and business growth;
• Leverage product and market insights to capture local requirements and inform Worldwide Product Marketing and other stakeholders.

• Experience in product marketing, product management, or related roles in Germany;
• Familiarity with Apple hardware, software, and services, ideally with interest or experience in the PC industry or consumer electronics;
• Technical fluency and the ability to translate complex technical features into clear consumer benefits;
• Excellent written and spoken English and German presentation skills;
• Ability to craft compelling product stories;
• Strong analytical skills and the ability to use data and market insights to guide actions and recommendations;
• Willingness to travel up to 25% of the time;
• Nice to have: Curiosity, passion for excellence, the ability to ask the right questions, a resilient problem-solving mindset, flexibility, willingness to learn, experience working with international teams in a multinational company, project management skills, influencing and collaboration skills, cross-functional leadership abilities, MS/MA/MBA degree.

• English and German are required for written and spoken communication;
• Travel up to 25% of the time;
• Apple provides reasonable accommodations for applicants.