Product Marketing Manager

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities, and Music, with over 1 billion downloads worldwide. Its apps help people build healthy lifestyles that are sustainable and enjoyable.

• Own the R&D funnel discovery process from ideation to first scalable results;
• Conduct market, audience, and competitor research to identify new growth opportunities;
• Generate and prioritize hypotheses for new acquisition funnels;
• Work closely with Creative Producers to define messaging angles, hooks, and creative directions;
• Analyze early-stage funnel performance and derive actionable insights;
• Identify patterns across experiments and transform them into scalable playbooks;
• Validate product-market fit before scaling;
• Collaborate with Product, User Acquisition, Analytics, and Engineering teams to launch experiments;
• Drive successful funnels from the R&D stage into scalable acquisition channels;
• Document experiment outcomes and build an internal knowledge base.

• At least 1 year of experience in Product Marketing, Growth Marketing, or a similar growth-focused role;
• Strong analytical skills;
• Experience generating and validating growth hypotheses;
• Experience working with paid user acquisition funnels;
• Experience analyzing funnel performance and conversion metrics;
• Ability to make decisions under uncertainty;
• Ability to collaborate effectively with Creative, Product, User Acquisition, and Analytics teams;
• Nice to have: experience launching new products or acquisition funnels from scratch, experience working in R&D or Growth teams, experience collaborating on creative strategy, experience with subscription-based products, experience in EdTech, experience with funnel-building tools.

• Corporate events;
• 70% Coverage of professional development courses;
• 100% Coverage of English language courses;
• Health insurance;
• Sports and psychotherapy reimbursement;
• 18 Days of paid vacation and 3 paid personal days, plus 1 additional day for each year at Gismart;
• 12 Public holidays per year for employees working outside the Ukrainian or Polish holiday calendars;
• 100% Sick leave compensation;
• Corporate devices or monthly depreciation compensation for using a personal laptop;
• Coworking space covered by the company.