Product Marketing Manager

Please note: This role requires approximately 50% travel

The Senior Product Marketing Manager drives market success and profitable growth of our products and solutions. Acting as the voice of the customer, this role translates market and customer needs into product strategy, pricing, positioning, and go-to-market plans.

Working closely with customers, Sales, Product Management, R&D, Applications Engineering, and Operations, the role ensures market opportunities are translated into successful products and sustainable business growth.

Business Growth & Market Development

• Drive revenue growth and gross margin performance for key customers and product areas.
• Identify and prioritize strategic market opportunities aligned with company objectives.
• Support forecasting, business planning, pricing, and investment decisions.
• Define and track key commercial and market performance indicators.

Customer Engagement & Voice of Customer

• Build strong relationships with key customers and industry stakeholders.
• Understand customer challenges, technology roadmaps, workflows, and future requirements.
• Translate customer needs into clear product, application, and technology requirements.
• Lead customer evaluations, Joint Evaluation Programs (JEPs), and strategic collaborations.

Market & Product Strategy

• Monitor market trends, customer investments, competitive activity, and emerging technologies.
• Identify new applications, market segments, and business opportunities.
• Develop Market Requirements Documents (MRDs) and support product roadmap decisions.
• Collaborate with R&D and Product Management on product priorities and business cases.
• Provide dotted-line leadership to Application Engineering resources supporting customer needs.

Go-to-Market & Product Launch

• Develop go-to-market strategies for new products, applications, and market segments.
• Lead cross-functional product launch activities.
• Define product positioning, messaging, competitive differentiation, and customer value propositions.
• Enable Sales and field teams with relevant training, tools, and customer-facing content.

Education

• Bachelor's degree in Marketing, Engineering, Physics, Materials Science, Business, or a related field.
• MBA or advanced technical degree is preferred.
• 5+ years of experience in product marketing, strategic marketing, business development, or product management in a B2B technology environment.
• Experience in semiconductor equipment, advanced manufacturing, metrology, inspection, instrumentation, or a related high-tech industry is preferred.
• Proven experience driving business growth and managing customer-facing technology programs.
• Experience with product launches, pricing, positioning, and go-to-market strategy.
• Strong strategic marketing and commercial acumen.
• Strong market intelligence and competitive analysis capabilities.
• Excellent customer engagement and stakeholder management skills.
• Understanding of value-based pricing and customer value creation.
• Ability to translate market needs into product requirements and business opportunities.
• Strong analytical, communication, and presentation skills.
• Ability to lead and influence across international, cross-functional teams.

• A highly influential leadership role in a fast-growing Dutch deep-tech company.
• The opportunity to shape technology used in advanced semiconductor manufacturing.
• Direct interaction with leading semiconductor customers and technology experts.
• A high degree of ownership and the opportunity to shape the product management organization.
• An international, technically sophisticated environment where decisions have visible impact.

Recruitment, consultancy and/or other agency?

We appreciate the interest, but we source all our candidates directly. We understand that you as an intermediary want to present candidates to our interesting positions. This is not how we have structured our recruitment.

This means that all profiles offered to Nearfield Instruments will be treated as direct applications. Unless we have explicitly agreed otherwise.