Product Marketing Manager

At Extenda Retail we innovate the retail experience of tomorrow. Our solutions, including Hii Retail, our cloud-native unified commerce platform, connect checkout, pricing, promotions and online in one place, so retailers can keep evolving their stores and give their customers a better experience. We are driven by our mission to simplify shopping and our commitment to ensuring that current and future customers thrive in the highly competitive and rapidly changing retail industry.

As Product Marketing Manager you’ll shape how retailers understand and choose our solutions. You’ll be part of the marketing team, report to the Head of Marketing, and work closely with Product, Sales and Client Success to bring our products to market and make them a commercial success. The role is based at our head office in Stockholm.

• Own positioning, messaging and value propositions for our products, and make sure we tell one clear story across marketing and sales
• Plan and run go-to-market and product launches together with Product, Sales and Client Success
• Create sales enablement material such as pitch decks, battle cards and product sheets, and train the sales team on new offers
• Write the copy behind our campaigns, from web pages, emails and ads to longer content, as well as written material for sales
• Build customer stories and references together with Client Success, and turn customer results into strong proof points
• Develop thought leadership on the future of retail for events, media and digital channels
• Follow the market and competitors, gather customer insights and win/loss learnings, and share them with Product and Sales
• Use AI to work smarter across product marketing, from market intelligence to content

• 5+ years of work experience, including at least 2 years in product marketing, ideally in a SaaS company
• A proven ability to bring products to market and support sales with the right messages and material
• A talent for turning complex products into clear, compelling messages
• A strong understanding of software products, and the curiosity to learn how ours work and create value for retailers
• Confidence working with senior stakeholders, internally and with customers
• A structured, commercial way of working, and the drive to take ownership
• Fluent in Swedish and English, with excellent writing skills in both
• Experience as a copywriter or content writer
• Experience from retail, retail technology, POS or e-commerce
• Experience from an international B2B company

You’re curious about how retail is changing and enjoy connecting product capabilities to business value. You like working with many teams, you’re comfortable both thinking strategically and getting things done, and you love to write.

• A role with real impact on how Extenda Retail and Hii Retail are seen in the market
• A dedicated marketing team in an international company
• A hybrid setup based at our head office in Stockholm
• A vibrant office culture with themed events and activities like board game night, like running races, yoga in the office and group sessions at the gym
• A welcoming, inclusive culture built on our values of trust, care and innovation