Product Marketing Manager

Why this role exists

Product Marketing sits at the intersection of product, customers, the broader market, and growth. We get close to the technology and the people it serves, turn complexity into something clear and compelling, and bring the organization with us.

As a Product Marketing Manager, you'll work closely with Product, Sales, Marketing, and Customer Success to shape product direction, strengthen how we take Zensai to market, and turn shared understanding into differentiation, adoption, and growth.

The role spans go-to-market strategy, launches, market and competitive intelligence, sales enablement, positioning, and messaging and the buyer-facing product experience. You’ll help shape not only what Zensai says, but how buyers see, experience, understand and believe in its value throughout the buying journey.

We're also rethinking how Product Marketing gets done. We use AI to connect signals, uncover patterns, and create more space for human judgment, creativity, and collaboration. We're looking for someone who will experiment thoughtfully and help shape what an AI-enabled Product Marketing team can become.

• Build a connected view of customers, competitors, and the market and turn signals into insight to help product and commercial teams make better decisions
• Shape positioning and messaging so customers, buyers, partners, analysts, and internal teams understand what makes Zensai different and why it matters
• Own and continuously improve how customers experience Zensai across the buying journey, from first product exposure through evaluation.
• Create compelling demos, interactive product experiences, visual storytelling, and use-case-led journeys that make the product easy to understand, differentiated, and memorable.
• Support launches and go-to-market initiatives from strategy through execution
• Partner closely with Product and Design to translate product capability into buyer-facing experiences that show value in context rather than simply explain features.
• Identify gaps in the product experience across the GTM funnel and turn them into better demos, proof points, stories, and digital experiences that increase buyer confidence and help move opportunities forward.
• Build alignment across Product, Marketing, Sales, and Customer Success while balancing competing priorities and perspectives
• Clear, differentiated positioning that is understood and used consistently across channels and customer touchpoints
• Compelling visual product stories and experiences that increase buyer confidence and help move opportunities forward
• A shared, evidence-based understanding of customers, competitors, and the market that teams use to make decisions
• Successful product launches including commercial readiness and customer adoption
• Strong alignment between Product, Marketing, and Commercial teams
• Measurable contribution to growth, retention, and customer success

• 3+ years of Product Marketing experience in B2B SaaS or AI technologies
• Experience working across Product, Sales, Marketing, and Customer Success teams, balancing competing priorities and stakeholder needs
• Strong written and verbal communication skills, with the judgment to make complex ideas clear for different audiences
• Experience turning product capabilities and customer needs into clear stories and useful content across written, visual, and interactive formats
• Experience developing positioning, messaging, go-to-market plans, and sales enablement programs
• Confidence influencing decisions and building alignment without direct authority
• Confident using AI to accelerate research, connect data, develop content, and scale impact, while knowing where human judgment matters most
• Strong commercial awareness, curiosity and a hands-on mindset
• Experience in HR technology, learning technology, employee engagement, performance management, or workplace platforms
• Experience bringing AI-powered products or capabilities to market, including visual storytelling assets, demos, or interactive experiences that make complex technology feel simple and compelling
• Experience conducting customer research, competitive analysis, or market intelligence programs

Full Flexibility: Work where and when you do your best! Morning person or night owl? Home office or office vibes? You decide.

Learning: 10% of your working time dedicated to development. Built in, not squeezed in.

Pension & Health: We’ve got you covered—literally. Enjoy a robust pension plan that includes life insurance, and coverage if life throws a curveball like loss of work capacity or serious illness. Plus, our health insurance takes care of hospital stays, surgeries, physical therapy—you name it. Peace of mind, sorted.

Laptop & Company Phone: Stay connected with a Laptop & iPhone on us. Need a subscription? We’ve got that too.

Lunch & Snacks: Feels more like fine dining when we go to lunch, including tasty meals, snacks, and drinks. Your taste buds will thank you!

Zensai is a global team of around 200 people across Europe, the US, and ANZ. We believe people should have the opportunity to keep learning, feel connected to their workplace, and do their best work. That’s why we created the Human Success Platform. Built into Microsoft 365 and powered by AI, it helps companies turn learning, engagement, and performance into a natural part of everyday work.