Product marketing manager

At RDC, everything is about connection, and we achieve that with data. With our smart applications and powerful data services, we help mobility businesses move forward every day, from car dealerships and leasing companies to importers and garages. We are the partner of the Dutch mobility sector: more than 10,000 locations rely on our solutions. For over fifty years, we have played a central role in the sector.

• As Product Marketing Manager, you are the commercial lead for RDC’s products and services for your customer group. You understand what customers need, see where market opportunities arise and translate those insights into a clear commercial strategy, distinctive propositions and sustainable growth.
• You are responsible for the success of your customer group and manage customer value, market share, revenue and margin.
• Together with the teams involved, you determine where the greatest customer and market opportunities lie and turn these into clear propositions, commercial roadmaps and concrete market activation.
• You are the link between customer, market, product and commerce.
• Drawing on a deep understanding of customer needs, market developments and competition, you work with Commerce, Product Management, Marketing and Product Owners to further develop the portfolio.
• You translate market insights into product strategies, commercial priorities and concrete growth opportunities, helping RDC further strengthen its market position.
• To fulfil this role effectively, you are visible in the market.
• You regularly speak with customers, prospects and chain partners to understand their needs, challenges and new opportunities first-hand.
• You use the insights you gain to strengthen propositions, identify new opportunities and continually bring the organisation closer to the customer.
• You also develop distinctive value propositions, key messages and go-to-market strategies for new and existing products and services.
• You ensure that the customer value of our solutions is communicated to the market clearly and convincingly, and support Sales and Professional Services with the right insights, materials, training and commercial support.
• Sales is responsible for acquisition and sales; you ensure they have the propositions, arguments and market knowledge they need to succeed.
• By systematically bringing together feedback from customers, Sales, Marketing, Professional Services and Product Management, you ensure that propositions, services and commercial activities continuously improve.
• In this way, you directly contribute to RDC’s commercial success and to the value we create for our customers.
• In short, you combine commercial leadership and analysis with visible contact in the market, ensuring that RDC makes clear choices at customer-group level, successfully brings propositions to market and achieves sustainable growth.
• You work intensively with Product Marketing Managers, Product Owners and Professional Services to deliver the go-to-market approach: they bring the product vision, roadmap and product knowledge; you translate these into market positioning, customer value, commercial choices and activation.
• You work daily with Sales, Marketing, Customer Operations, data and technical specialists, and colleagues from areas including Finance and Contract Management.
• Sales carries out acquisition and sales; you provide direction, content and support.
• You are visible to customers and chain partners to test assumptions, build market knowledge and validate propositions.
• You work from RDC’s shared portfolio strategy.

• Higher professional or university level of thinking and working, preferably in marketing, business administration, commercial economics or a comparable field.
• Extensive relevant experience in product marketing, proposition management, new business development or a comparable commercial B2B role.
• Experience with commercial ownership, financial management and achieving growth, preferably at customer-group or segment level.
• Experience developing and validating value propositions, positioning, messaging, pricing, licensing or revenue models, and customer-focused use cases.
• Experience with market and competitor research, as well as independently gathering customer and market insights in conversations with customers and prospects.
• Experience preparing business cases, commercial roadmaps and product marketing plans, and defining and monitoring KPIs.
• Experience with sales enablement, customer journeys and developing practical sales materials and training.
• Experience with digital services, software, data solutions or technical propositions.
• Strong verbal and written communication skills in Dutch and English, and the ability to explain complex subject matter simply.
• Будет плюсом: Affinity with the mobility sector and an environment with multiple stakeholders and chain partners is an advantage

• A competitive salary, based on your knowledge and experience.
• A thirteenth-month payment and 8% holiday allowance.
• A profit-sharing payment if you joined us before 1 July of the relevant financial year and we have had a good year together.
• A one-year contract, with the intention of converting it into a permanent position.
• A defined contribution pension plan with Zwitserleven, to which you and RDC both contribute.
• Good facilities for working from home, including a net internet allowance of €35 per month, a net work-from-home allowance of €2.45 per day worked from home, and the option to order up to €450 excluding VAT worth of home-working equipment through a home-working shop.
• Five weeks of holiday: 200 hours for a full-time position.
• The option to buy up to 104 additional hours of leave per year for a full-time position.
• A paid day off when your birthday falls on a working day.
• A bicycle plan and a commuting allowance.
• Extensive learning and development opportunities.