Performance-маркетолог

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*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and TikTok;
• Manage and allocate marketing budgets across all channels;
• Analyze and optimize KPIs including CPA, ROAS, CTR, and conversion rate;
• Conceptualize and conduct A/B tests for creatives, landing pages, and target audiences;
• Build and maintain tracking setups using Google Analytics, Tag Manager, and conversion tracking;
• Create reports and derive data-driven recommendations;
• Collaborate with content and design teams to develop performance-optimized creatives;
• Explore and test new advertising channels and formats.

• Degree in Marketing, Economics, or a comparable qualification;
• At least 2-3 years of experience in performance marketing;
• Proficient knowledge of Google Ads, Meta Business Manager, and at least one additional platform;
• Experience with tracking tools such as GA4, GTM, and conversion APIs;
• Strong analytical skills and affinity for numbers;
• Independent and structured working style;
• Fluent German and good English skills.

• Responsibility for significant marketing budgets;
• High level of creative freedom and short decision-making paths;
• Attractive salary with performance bonus;
• Flexible working hours;
• Budget for professional development, conferences, and certifications;
• Modern tech stack and current tools;
• Dynamic team with flat hierarchies.