performance marketing manager in travel

Suntransfers provides seamless, stress-free, and affordable airport transfers for travelers worldwide, supported by customer service. The company operates within a larger group focused on flight disruption services, vehicle fleets, and technology-enabled travel experiences.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and optimise paid performance across Google Ads, Bing/Microsoft Ads, and Meta, including campaign structure, bidding, budget allocation, and Cost of Sale across markets and destinations;
• Lead top-of-funnel and brand awareness activity across paid social, video, and display;
• Build full-funnel media plans connecting brand reach to bottom-funnel conversion;
• Grow and manage the affiliate programme, including partner recruitment, commission structures, platform management, and performance compliance;
• Build a testing and experimentation culture across creative, audiences, bidding strategies, landing pages, and channel approaches;
• Track emerging trends in AI-driven and agentic search, adapting paid strategy to new discovery and booking behaviours;
• Build reporting, forecasting, and testing frameworks linking spend to Gross Profit using GA4, Google Ads, Microsoft Ads, and BI tools;
• Collaborate with CRO, SEO, Growth, Product, and Development teams;
• Manage external agencies or freelancers where relevant;
• Present performance insights and recommendations clearly to non-specialist stakeholders.

• 3–6+ Years of hands-on experience managing paid search or performance marketing budgets, ideally in travel, e-commerce, or a marketplace;
• Fluent in English;
• Deep working knowledge of Google Ads, including Search, Performance Max, AI Max, DSA, and campaign-level bid strategy;
• Experience planning and running top-of-funnel and brand awareness campaigns with full-funnel measurement beyond last-click;
• Proven track record of improving Cost of Sale or CPA while growing volume;
• Experience conducting audits or end-to-end optimisations;
• Comfortable working with large datasets in Excel, Sheets, and BI tools;
• Understanding of the wider growth funnel and how paid interacts with SEO, CRO, and CRM;
• Strong stakeholder management and ability to communicate technical concepts to non-technical audiences;
• Commercially minded and comfortable connecting paid media activity to revenue and forecasting impact;
• Strong verbal, written, communication, teamwork, and analytical skills;
• Self-sufficient and comfortable working with little direct supervision;
• Nice to have: Experience managing an affiliate programme, familiarity with CJ or Awin, background in travel, mobility, or airport/transport sectors, experience running multi-market or multi-language campaigns, familiarity with Semrush or Ahrefs, basic understanding of forecasting and financial modelling for marketing channels.

• 24 Days of paid holiday plus a birthday day off;
• Private Health Insurance;
• Flexible work setup with home and office days;
• Remote work from anywhere in the world for up to 4 weeks a year;
• Access to English, German, French, and other European language classes;
• Referral rewards.