Performance marketing manager in paid acquisition

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but. You’ll join Flipdish’s Marketing team as a hands-on Performance Marketing Manager, owning the day-to-day execution and optimisation of paid acquisition campaigns across the UK and Ireland.

• Own day-to-day execution across the established Meta programme and the Google paid suite, and continue early-stage ChatGPT testing. Manage campaign setup, audiences, budget pacing, tracking checks and campaign hygiene, seeking approval for material investment changes.
• Build a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion. Define clear hypotheses and success measures, interpret results honestly, scale promising approaches and stop tests that do not deliver.
• Proactively bring the VP of Marketing practical recommendations supported by a clear rationale, test plan, proposed budget and success measures, then take ownership of agreed experiments.
• Work with Marketing, Commercial and Product colleagues to understand lead quality, pipeline progression and customer acquisition. Use CPL, cost per qualified lead, conversion rates and CAC where reliable data is available, maintain established dashboards and help resolve tracking or reporting gaps.
• Translate customer insights and product benefits into briefs, ad hooks and copy, coordinating asset production and iteration with Design and Videography. Use AI and SaaS tools to accelerate research, routine work and creative variations while applying your own judgement.
• Partner with our SEO/AEO specialist on messaging, landing pages and search insights, with organic strategy and execution remaining with that specialist. Communicate results, priorities, blockers and recommended next steps clearly.
• Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility — prioritising harmony over truth or progress is a failure of responsibility.

• Have 5+ years’ experience in paid media or performance marketing, with evidence of hands-on campaign ownership and measurable results.
• Bring strong Meta expertise at meaningful spend levels and are comfortable working directly in the account or through supporting AI tools.
• Have an essential paid media portfolio showcasing campaigns you personally worked on, the work you’re proudest of and your strongest commercial returns. You can explain your contribution, testing approach and results, and showcase current live Meta ads through the Meta Ads Library.
• Have hands-on experience using the Google paid suite to generate demand and acquire customers, with the ability to recommend, test and optimise campaigns against lead quality and commercial outcomes.
• Understand UK or Irish audiences and can adapt messaging to their commercial and cultural context.
• Bring sound commercial judgement, understanding lead quality, pipeline conversion and customer acquisition economics—and why a lower CPL does not always mean a better result.
• Are curious and proactive about new growth opportunities, turning ideas into practical, prioritised experiments with clear success measures.
• Are confident using dashboards and platform data to diagnose performance, interpret results and recommend what should change.
• Can write effective creative briefs and ad copy, collaborate constructively with designers and work alongside an SEO/AEO specialist.
• Take ownership of reliable execution, communicate clearly and know when to act independently and when to escalate.
• Будет плюсом: Experience in B2B SaaS, restaurant technology or marketing to small business owners; Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes; Experience improving landing-page conversion; Practical use of AI tools or automation to save time on reporting, monitoring or creative iteration

• Alongside a competitive salary, we offer unparalleled opportunities for career growth.
• Hub model (hybrid): A healthy blend of hub and home working, with two days per week from our London Bridge office.
• Time off: 25 days’ annual leave, plus public holidays and company days, such as seasonal Summer Fridays.
• Private healthcare: UK cover, including Vitality private health insurance.
• Pension: Retirement savings support in the UK.
• Team connection: Regular team meet-ups and company events.
• Wellbeing extras: Bike-to-work / wellness benefits.