performance marketing manager in hospitality

PPHE Hotel Group operates hospitality brands including art’otel and Park Plaza hotels across multiple European markets. Its portfolio includes hotels, restaurants, bars, meetings, and events.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute the performance marketing strategy across the PPHE portfolio to drive direct bookings, revenue, and commercial performance;
• Lead multi-channel campaigns across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing;
• Drive continuous optimisation through testing, automation, audience segmentation, creative enhancements, and conversion rate improvements;
• Own performance reporting and transform data into actionable insights and recommendations for business stakeholders;
• Manage and develop a team of three Performance Marketing Executives;
• Lead relationships with external agencies and optimise campaign budgets;
• Partner with Brand, Content, CRM, Revenue, and Regional Marketing teams on integrated campaigns;
• Work with web teams to optimise landing pages for campaign success and conversion;
• Identify new opportunities, emerging platforms, and industry trends;
• Support the commercial performance of hotels, restaurants, bars, meetings, and events through targeted digital marketing activity;
• Present campaign performance, insights, and recommendations to key stakeholders and commercial teams.

• Proven experience in Performance Marketing, Digital Marketing, or Paid Media, ideally within hospitality, travel, e-commerce, or multi-location businesses;
• Strong hands-on expertise across Paid Search, Paid Social, Metasearch, Programmatic, and Affiliate Marketing;
• Experience managing budgets, agencies, and multiple campaigns across different markets or brands;
• Highly analytical mindset with the ability to translate data into actionable commercial recommendations;
• Experience managing and developing direct reports;
• Strong knowledge of attribution, conversion tracking, tagging, and digital measurement frameworks;
• Experience with Google Ads, Meta Ads Manager, Google Analytics, and reporting tools;
• Excellent stakeholder management skills and the ability to work effectively across multiple teams;
• Proactive and innovative approach with a passion for testing new ideas and driving continuous improvement;
• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.

• Competitive salary and bonus opportunity;
• Discounted hotel stays across PPHE Hotel Group properties;
• 50% Discount on food and beverages in restaurants and bars;
• Employee Assistance Programme available 24/7;
• Vitality at Work wellbeing programme;
• BenefitHub discounts across hundreds of retailers;
• Learning and development opportunities;
• International career opportunities across PPHE Hotel Group;
• No conditions specified.