inDrive is a global tech company challenging injustice through fair choices, growing from a ride-hailing app into a multi-service platform offering freight, delivery, intercity travel, and financial services across 48 countries.
marketing manager
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описание
задачи
- Develop, implement, and continuously refine the comprehensive global marketing strategy to scale inDrive’s E-com direction across all priority markets;
- Own and optimize the global marketing mix to hit aggressive targets across core business KPIs: New User Acquisition (CAC/Volume/Quality of NU’s), Monthly Transactional Customers (MTC), Retention Rate, and Average Order Value (AOV), designed for both sellers and buyers;
- Lead the entire partner lifecycle globally from marketing perspectives, from initial validation, commercial modeling, and exploratory alignment to launching MVPs/pilots and driving long-term full-scale marketing integrations;
- Strategically design partnerships and campaigns that accelerate the conversion of single-product users into multi-vertical platform users;
- Ensure all marketing activities and partnerships are directly tied to financial performance, calculating, forecasting, and delivering measurable Net Revenue Generation from all marketing-driven partner integrations.
требования
- Have 3+ years of experience in Marketplace Marketing, with a strong understanding of marketing acquisition and retention mechanics and analytics driving the commercial impact, including experience working with classified or partnerships business models;
- Prove experience managing and inspiring cross-functional, multicultural marketing teams in a complex matrix environment with the ability to align regional execution teams with global strategic objectives without direct hierarchical authority;
- Demonstrate exceptional skills in financial planning, data-driven budget allocation, and marketing mix modeling to maximize ROI and distribute capital efficiently across diverse global acquisition channels;
- Possess a strong, numbers-first mindset with a proven track record of committing to and hitting strict growth targets, specifically New User Growth and Monthly Transactional Customers (MTC);
- Bring advanced commercial acumen with analytical capability to evaluate business models, calculate LTV/CAC ratios, assess incrementality, and forecast the financial impact of partnerships before deployment;
- Speak fluent English;
- Share a passion for fast-paced, high-growth marketplace businesses and a customer-centric mindset aligned with the company's mission;
- Nice to have: Spanish.
условия
- Help challenge injustice by creating fair choices for millions of people across 48 countries;
- Develop professional skills with access to mentoring, career consulting, and learning programs;
- Collaborate with teams around the world and gain international experience through the Global Talent Exchange Program;
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects;
- Work alongside people who take initiative, speak openly, and challenge themselves to grow;
- Improve language skills through co-financed courses and internal speaking clubs;
- Note that final benefits may vary depending on the location.
навыки
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