performance marketing manager in fintech

Shine is a financial copilot for entrepreneurs and small business owners, offering connected invoicing, accounting, payroll, business accounts, payments, and financing solutions. It is part of Cegid, a European cloud software leader for finance and accounting, and supports more than 400,000 small businesses.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the acquisition growth roadmap and translate business targets into growth priorities, hypotheses, and experiments;
• Analyze the complete customer journey from demand through revenue and identify the biggest growth constraints;
• Balance customer volume, quality, and acquisition efficiency;
• Connect marketing KPIs to downstream commercial outcomes and participate in the commercial trading rhythm;
• Own performance strategy, budget allocation, channel mix, targets, and measurement;
• Lead and challenge external agencies across Google/Search, Meta, TikTok, YouTube, and other acquisition channels;
• Interrogate campaign structure, targeting, bidding, tracking, and optimization, and work hands-on when required;
• Develop hypotheses around customer problems, audiences, propositions, messaging, hooks, and creative concepts;
• Build testing roadmaps across channels and work with Brand, Product Marketing, and creative partners;
• Own growth experimentation beyond media optimization, including offers, propositions, incentives, and conversion levers;
• Establish test design, success criteria, and learning loops, then scale successful experiments;
• Identify friction and conversion opportunities across landing pages, sign-up, onboarding, and customer journeys;
• Build and prioritize a CRO roadmap and mobilize teams to address customer drop-off;
• Own the measurement framework for acquisition performance and develop cross-channel attribution;
• Connect platform data with first-party and downstream commercial data;
• Use CAC, conversion, activation, subscriber conversion, payback, and customer-value metrics to guide investment decisions;
• Partner with Data and Analytics to improve tracking, event architecture, and reporting;
• Lead growth across Brand, Creative, Product Marketing, Product, UX, CRM, Data, Analytics, and external agencies.

• Strong track record in growth or performance marketing within a digital, PLG, SaaS, or fintech business;
• Deep hands-on expertise in Google/Search and Meta;
• Experience managing meaningful performance-marketing budgets and external agencies;
• Evidence of improving commercial outcomes beyond platform metrics;
• Strong understanding of full-funnel growth and the connection between acquisition, activation, conversion, and revenue;
• Experience with creative testing, messaging, proposition development, landing-page optimization, and CRO;
• Experience developing and testing offers;
• Strong analytical capability and confidence diagnosing funnel performance;
• Understanding of attribution, first-party data, event tracking, and measurement;
• Experience designing and running structured growth experiments;
• Commercial understanding of CAC, conversion, payback, and customer economics;
• Ability to influence Product, Brand, CRM, Analytics, and other teams without direct management authority;
• Confidence challenging agencies and senior stakeholders with evidence;
• High ownership and ability to operate independently;
• Execution-focused approach from diagnosis through hypothesis, experiment, learning, and scale;
• Nice to have: B2B SaaS or fintech experience, product-led growth experience, experience optimizing for downstream customer quality, experience building or improving first-party measurement and attribution infrastructure, experience with TikTok and YouTube, experience in a cross-functional weekly commercial or growth trading cadence.

• Office role in Berlin, Germany;
• No direct people-management responsibility;
• The recruitment process includes a 30-minute recruiting call, a 45-minute hiring manager interview, a 45-minute business case presentation, and a 30-minute team introduction followed by a soft skills interview;
• Equal treatment is applied to all applicants without discrimination based on gender, sexual orientation, color, racial or ethnic origin, religion, disability, or other characteristics protected by applicable law.