performance marketing manager in fintech

HKCM operates in the financial market and uses data-driven decision-making to support scalable growth through performance marketing, evergreen campaigns, and promotional campaigns.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage and strategically develop performance marketing channels across Google, Meta, LinkedIn, TikTok, and X;
• Build, expand, and continuously optimize campaign setups;
• Develop evergreen campaign strategies for sustainable lead and subscription generation;
• Design and implement promotional and event-based campaigns, including product launches, special reports, events, market phases, and promotions;
• Manage budgets and efficiently control media spend;
• Define, monitor, and optimize relevant performance KPIs;
• Collaborate closely with BI, tracking, and analytics teams to ensure a clean data foundation;
• Own tracking setups, including conversion tracking, funnel logic, and attribution;
• Analyze campaign results and derive data-based scaling and optimization measures;
• Coordinate closely with marketing project management, content, design, and social media teams;
• Document setups, learnings, and best practices;
• Own the Performance Marketing function with clear functional responsibility and no personnel management.

• At least 10 years of professional experience in performance marketing;
• Proven experience building, expanding, and scaling performance channels;
• Very good understanding of Google, Meta, LinkedIn, TikTok, and X;
• Strong knowledge of tracking, conversion setups, and KPI reporting;
• Experience managing medium to high media budgets of ≥ 100.000 € per month with clear ROI responsibility;
• Strong analytical thinking and numerical affinity;
• Structured, independent, and quality-oriented working style;
• Assertiveness and professional stakeholder management;
• Very good German and good English skills, written and spoken;
• Nice to have: Experience in a startup or scale-up environment, basic understanding of finance and capital markets.

• Competitive compensation including a bonus system and performance-based salary component;
• High level of autonomy and room for decision-making;
• Professional, performance-oriented, and appreciative environment;
• Close collaboration with the founding team, CMO, and C-suite;
• Direct exposure to financial markets and data-driven decision-making;
• Independent work with clear responsibility for results;
• Work in a fast-growing company;
• High-quality work equipment;
• Paid training and professional development;
• Company health insurance;
• Team events and an open feedback culture;
• Music is allowed at the workplace;
• An employment test is required during the application process.