performance marketing manager for subscription apps

SpeakApp AI develops a product that turns conversations from meetings, calls, lectures, interviews, and voice notes into usable knowledge. The company is building a profitable and scalable AI business.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Launch, manage, and optimize Meta Ads campaigns and occasionally work with other paid acquisition channels;
• Monitor budgets, CAC, revenue, payback, retention, and LTV;
• Scale successful campaigns and diagnose performance issues;
• Support the creative team through structured testing, performance reports, and actionable insights;
• Analyze results across advertising platforms, payment data, and internal analytics;
• Monitor pixels, Conversion API, payment events, attribution, and data quality;
• Contribute acquisition expertise to landing pages, web funnels, and A/B tests with the wider team;
• Use AI and automation to improve acquisition, analysis, and reporting efficiency;
• Gradually take ownership of campaigns, budgets, and acquisition projects.

• 3+ Years of hands-on performance marketing or user acquisition experience;
• Strong practical experience with Meta Ads;
• Experience with mobile subscription apps;
• Good understanding of CAC, ROAS, payback, retention, and LTV;
• Experience with creative testing and performance analysis;
• Basic understanding of pixels, attribution, conversion events, and server-side tracking;
• Confidence working with spreadsheets and performance reports;
• Ability to independently investigate problems and propose solutions;
• Good written and spoken Russian for internal communication;
• Working English for audience research and English-language advertising and creatives;
• Nice to have: experience with additional acquisition channels, web-to-app funnels, Meta Conversion API, Stripe, MMPs, product analytics, BI tools, Codex, Claude Code, or similar AI tools.

• No conditions specified