performance marketing manager for HR and payroll

Taxmaro is an AI-powered HR and payroll platform that automates personnel and payroll processes for companies and tax advisory firms, including time tracking, absence management, expenses, contract administration, and payroll preparation.

• Increase Taxmaro’s awareness among SMEs, HR professionals, and tax advisory firms;
• Plan, launch, and optimize performance campaigns across Google Ads, LinkedIn Ads, and other paid channels;
• Build and develop SEO and content marketing as sustainable growth channels;
• Develop lifecycle and email marketing to activate leads and convert them into customers;
• Manage marketing channels based on data, including budget allocation, CAC, conversion rates, and ROI;
• Run continuous experiments and A/B tests, extract learnings, and scale the most effective levers;
• Build reporting and dashboards to make growth measurable and controllable;
• Work closely with Sales and Product to turn reach into qualified pipeline.

• 3–5 Years of experience in performance marketing, ideally in B2B SaaS;
• Manage the full funnel and use KPIs such as CAC, conversion rate, CPL, and ROI;
• Strong analytical skills, including building tracking, attribution, and reporting;
• Experience in conversion rate optimization, A/B testing, and cross-channel funnel optimization;
• Proficiency with analytics and marketing tools such as GA4, a CRM such as HubSpot, and reporting or BI tools;
• Understanding of paid and SEO channels without being limited to campaign operations;
• Hands-on mindset with the ability to design, implement, and measure initiatives;
• German at C1/C2 level and good English;
• Nice to have: Understanding of HR, payroll, tax advisory topics, or the German Mittelstand.

• Ownership to build Taxmaro’s growth marketing from the ground up in a growing company;
• Own budget and tools for scaling;
• Direct access to the founders, short decision-making paths, and visible impact;
• Attractive salary package with participation in the company’s success;
• Modern office in central Berlin, high-quality equipment, and regular team events;
• Budget for training, conferences, and personal development.