performance marketing manager for digital ventures

EcoBeam is a Berlin-based company that builds and runs several digital ventures: EcoBeam Studio, a digital and marketing agency; KauDas, a DTC pet snacks brand; Buddyp2p, a peer-to-peer parking app; and Vitrine Live, an early-stage creator and brand platform for the US market.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads, including Search, Shopping, Performance Max, YouTube, and Display
• Own channel KPIs: ROAS, CAC, CPA, conversion rate, and LTV
• Run structured creative and audience tests, and brief the design and social team on what to produce based on performance data
• Set up and maintain tracking and attribution using Meta Pixel, Conversions API, GA4, Google Tag Manager, and UTM structure
• Manage budgets, pacing, and forecasts across brands and client accounts
• Build clear weekly and monthly reports with insights and next steps
• Support client communication for EcoBeam Studio accounts through strategy calls, performance reviews, and recommendations
• Scout and test new channels such as TikTok Ads, LinkedIn Ads, and creator-led ads

• 3+ Years of hands-on performance marketing experience, in-house or at an agency
• Proven results managing meaningful ad budgets on both Meta Ads and Google Ads
• Strong analytical skills and comfort with GA4, ad platform analytics, and spreadsheets
• Solid understanding of tracking, attribution, and conversion optimization
• A test-and-learn mindset and the ability to explain why a campaign works or does not
• Clear written and spoken English
• Right to work in Germany
• Будет плюсом: German, e-commerce/DTC experience (ideally on Shopify), B2B campaigns (LinkedIn Ads) or app install campaigns, creator- and UGC-driven ad formats, ClickUp, Slack, or Microsoft 365

• Условий в вакансии нет