performance marketing manager for digital ventures
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О рекламодателе
ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
EcoBeam builds and operates several digital ventures, including a digital and marketing agency, a DTC pet snacks brand, a peer-to-peer parking app, and an early-stage creator and brand platform for the US market.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads, including Search, Shopping, Performance Max, YouTube, and Display
Own channel KPIs, including ROAS, CAC, CPA, conversion rate, and LTV
Run structured creative and audience tests, and brief the design and social teams based on performance data
Set up and maintain tracking and attribution using Meta Pixel, Conversions API, GA4, Google Tag Manager, and UTM structure
Manage budgets, pacing, and forecasts across brands and client accounts
Build weekly and monthly reports with insights and next steps
Support client communication for EcoBeam Studio accounts through strategy calls, performance reviews, and recommendations
Scout and test new channels such as TikTok Ads, LinkedIn Ads, and creator-led ads
требования
3+ Years of hands-on performance marketing experience, in-house or at an agency
Proven results managing meaningful ad budgets on both Meta Ads and Google Ads
Strong analytical skills and experience with GA4, ad platform analytics, and spreadsheets
Solid understanding of tracking, attribution, and conversion optimization
A test-and-learn mindset and the ability to explain why campaigns succeed or fail
Clear written and spoken English
Right to work in Germany
Будет плюсом: German, e-commerce or DTC experience (ideally on Shopify), B2B campaigns (LinkedIn Ads) or app install campaigns, creator- and UGC-driven ad formats, ClickUp, Slack, or Microsoft 365
условия
Direct responsibility across multiple brands and a real say in strategy
Close collaboration with the founders and a lean, international team