performance marketing manager for B2B SaaS

heyData provides an all-in-one compliance platform that helps European businesses navigate regulations including GDPR, ISO 27001, NIS2, the EU AI Act, DORA, and TISAX. The company serves small and medium-sized businesses across Europe and has more than one thousand customers.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and optimize paid acquisition across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads;
• Manage and optimize media budgets to maximize pipeline growth and ROI;
• Optimize campaigns across the full funnel to improve performance and conversion rates;
• Run A/B tests across ads, audiences, creatives, and landing pages;
• Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution;
• Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation;
• Identify new growth opportunities and continuously improve the paid acquisition strategy.

• 3–5+ Years of hands-on experience managing Google Ads;
• Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment;
• Strong analytical mindset with the ability to turn data into actionable insights and business decisions;
• Experience managing and optimizing media budgets based on performance, pipeline, and ROI;
• Solid understanding of the full B2B demand generation funnel and conversion optimization;
• Proficiency with GA4, HubSpot, and advertising platforms;
• Experience optimizing landing pages and running A/B tests to improve conversion rates;
• Excellent project management skills with a structured, proactive, and results-driven approach;
• Fluent German (minimum B2+; C1 preferred);
• Good English communication skills;
• Curiosity, a growth-oriented mindset, and willingness to stay ahead of performance marketing best practices and industry trends;
• Nice to have: experience with Microsoft Ads, Meta and LinkedIn Ads, attribution and reporting.

• 30 Vacation days;
• Flexible working hours;
• Annual training budget;
• MacBook and additional equipment;
• Urban Sports Club membership;
• Germany Ticket;
• Company pension plan;
• High ownership, direct impact on growth, clear development opportunities, and support for employee ideas.