performance marketing manager for B2B lead generation

Miele is a family-owned company and a global market leader in premium domestic appliances, as well as a provider of solutions in commercial and medical technology.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Support the acceleration of the Miele Professional B2B business through digital paid media activities focused on lead generation and sales conversion on the direct ecommerce platform;
• Create, manage, monitor and optimize digital media campaigns across multiple markets, both independently and with agency support;
• Act as a trusted partner for local markets by understanding market and target audience insights and providing campaign reports and insights;
• Collaborate with the Brand Marketing team on asset creation, global campaign planning and local market needs;
• Design strategic recommendations and present them to technical and non-technical audiences;
• Contribute to thought leadership, A/B testing and innovation strategy based on market trends and competitor activities;
• Manage relationships with external agencies and partners to ensure quality, innovation and scalability.

• Minimum 4 years of experience in digital advertising with a track record of delivering growth, preferably in B2B;
• Bachelor’s degree in a business-related field;
• Hands-on experience with Google Ads, Bing Ads, Google Analytics, LinkedIn Ads and Meta Ads;
• Proficiency with Microsoft Office, business intelligence tools and project management tools;
• Get-things-done mentality and a data-driven mindset;
• Commercial mindset focused on lead quality and acceptable cost per lead;
• Fast-learning ability, natural curiosity and keen interest in performance marketing developments;
• Strong analytical skills for monitoring metrics, identifying trends and translating insights into actionable strategies;
• Ability to simplify complex analyses for senior management and support effective decision-making;
• Strong relationship-building skills with marketing teams, regional teams and local markets;
• Excellent verbal and written communication skills for preparing and presenting performance reports and strategic recommendations;
• English fluency;
• Nice to have: Fluency in another European language.

• Office role in Amsterdam, North Holland, Netherlands.