marketing specialist

Unlimit provides global financial infrastructure for businesses, combining payment acceptance, programmable financial accounts, and digital asset rails to enable instant cross-border value movement and transaction settlement.

• Own the global email calendar for newsletters, product launches, webinars, events, nurture campaigns, and client communications;
• Write, build, test, and deploy email campaigns using existing templates and audience segments;
• Manage QA, A/B testing, campaign optimisation, and documentation of learnings;
• Maintain email templates with Design and monitor list health, deliverability, and compliance;
• Ensure email activity complies with GDPR and regional marketing regulations;
• Own Unlimit's presence across review platforms, directories, and comparison sites;
• Run review-generation initiatives and respond to public reviews in line with brand guidelines;
• Monitor brand mentions, sentiment, media coverage, and share of voice, providing insights and recommendations;
• Support PR activities including media lists, award submissions, newsroom updates, and thought leadership placements;
• Coordinate reputation management, escalate issues, support crisis communications, and improve branded search visibility;
• Share customer and market insights with Product, Support, and Commercial teams;
• Manage Unlimit's affiliate and referral programme, including partner recruitment, onboarding, and performance;
• Develop relationships with publishers, comparison sites, industry media, and strategic partners;
• Coordinate co-marketing campaigns, sponsored placements, and partner content;
• Ensure partner materials remain accurate, compliant, and aligned with Unlimit's brand;
• Track affiliate performance, ROI, and attribution with Marketing Operations, Analytics, and Finance;
• Monitor KPIs across email, reputation, and affiliate marketing;
• Benchmark Unlimit's reputation and partner presence against key competitors;
• Partner with Product Marketing on launches and GTM campaigns;
• Support events and webinars through email campaigns and partner promotion;
• Contribute to marketing planning, vendor management, and marketing technology initiatives.

• 3+ Years of experience across marketing communications, PR, affiliate or partner marketing, or brand management;
• Experience in B2B, fintech, payments, SaaS, or another regulated sector;
• Hands-on experience building and sending email campaigns in a marketing platform such as HubSpot, Salesforce, Braze, Klaviyo, or Mailchimp;
• Working knowledge of segmentation and deliverability;
• Experience with online reputation management, review platforms, public response handling, listening tools, and sentiment reporting;
• Experience running or supporting an affiliate, referral, or publisher programme, including tracking, attribution, and commercial negotiation;
• Excellent written English and strong editorial judgement for public-facing and sensitive responses;
• Working knowledge of GDPR, consent-based marketing, and advertising-disclosure requirements;
• Experience with analytics tools such as GA4 or Looker Studio and spreadsheet reporting;
• Experience operating across multiple regions and time zones;
• Nice to have: Experience in B2B, fintech, payments, SaaS, or another regulated sector.

• Onsite locations include Limassol, Belgrade, and London.