Performance marketing manager for app acquisition

Founded in 2011, the HolidayPirates Group has been making waves in the travel world ever since! To achieve our mission of delivering the best travel deals, we want to attract talented people from all over the world. We are looking for a Senior Performance Marketing Manager with a strong focus on app acquisition, measurement and scalable growth.

• Own and scale app acquisition campaigns across Google, Meta and additional paid channels
• Manage budget allocation across channels, markets and campaigns based on marginal and incremental performance
• Build structured testing frameworks across audiences, bidding, channels, campaign types and creatives
• Drive continuous creative testing, identify winning concepts and spot fatigue early
• Work deeply with Adjust, attribution models and campaign measurement
• Design and evaluate incrementality tests to understand true channel impact
• Navigate iOS measurement, SKAN and privacy-related attribution limitations
• Identify new acquisition channels and turn successful tests into scalable growth sources
• Support web acquisition initiatives where relevant; independently of the app funnel

• At least 5 years of experience in a Senior Performance Marketing role
• Proven hands-on experience scaling mobile app user acquisition across paid channels, managing large budgets and optimizing for market-level performance
• Advanced expertise in Google Ads and Meta Ads, with the ability to clearly isolate performance shifts across bidding, creatives, audiences, seasonality, and measurement dynamics
• Deep practical experience with Adjust (or similar MMPs), evaluating SKAN data trustworthiness, and navigating complex iOS attribution challenges
• Hands-on proficiency in designing and executing incrementality tests and structured A/B testing frameworks to prove true business impact
• Active integration of AI-native workflows into creative production, performance analysis, and reporting
• Track record of building reusable systems, including standardized test trackers, reporting views, and robust naming conventions
• Strong cross-functional collaborator who works seamlessly alongside Product, CRM, Creative, Data, and Finance teams
• Comfortable making confident decisions and actionable recommendations even when dealing with ambiguous or incomplete data
• Будет плюсом: Experience exploring and scaling emerging channels beyond core networks (e.g., TikTok, Apple Search Ads, programmatic, or mobile ad networks)

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)
• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
• 50€ for home office allowance per month
• 50€ tax free cash card per month
• Urban Sport Club Membership
• Mental health impulse sessions and relaxation sessions
• 2 volunteering days for an organization
• Further training budget at your free disposition
• Private Travel Insurance
• Opportunity to join the pirates pension scheme
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
• Benefit from a number of advantages through the Travel Industry Card
• Visit our lovely office in Berlin Mitte as often as you want
• Business summits and legendary team events
• A unique and open company culture, where sharing ideas is our lifeblood
• The opportunity to leave your footprint aboard the pirate ship