Performance Marketing Manager

AVIV Group is a digital real estate technology company that operates major property platforms across Europe, including immowelt, SeLoger, Immoweb, Meilleurs Agents, and Homeday. It uses data, technology, and human expertise to help millions of people buy, sell, rent, and evaluate property and find suitable homes.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop the app growth strategy, identify growth opportunities, and recommend budgets, channels, and initiatives across paid and organic growth;
• Plan, manage, and optimize app install and app retargeting campaigns across Google Ads, Meta, and additional app marketing platforms, networks, mobile DSPs, and specialized partners;
• Analyze performance across the full funnel and optimize user acquisition, activation, and retention;
• Develop tests, evaluate new formats and partners, and scale successful approaches;
• Optimize app store listings, develop the keyword strategy, and identify further organic growth opportunities;
• Improve web-to-app mechanisms, deep linking, and consistent user journeys with relevant teams;
• Use Adjust, GA4, and Firebase for reporting and analytics;
• Identify trends and growth drivers and derive actionable recommendations;
• Collaborate with Brand, CRM, Product, SEA, Display, Programmatic, SEO, GEO, and Analytics teams;
• Complete an initial audit of existing app campaigns and the ASO setup;
• Deliver quick-win recommendations and data-based growth recommendations;
• Independently manage app campaigns, especially Google and Apple Search Ads;
• Act as an established Product contact for app-related topics;
• Deliver measurable full-funnel improvements, such as improved retention or lower CPI with stable quality.

• Four to six years of performance marketing experience, including solid experience in app marketing or app growth;
• Practical experience with Google Ads and Meta;
• Experience with additional app marketing platforms, networks, or specialized acquisition partners;
• Experience with ASO, keyword strategy, and app store listing optimization;
• Experience with Adjust or a comparable mobile measurement partner, Firebase, GA4, SKAN 4, deep linking, W2A, and postback configurations;
• Ability to understand complex performance relationships and derive clear priorities and recommendations from data;
• Independent, structured, hypothesis-driven, and data-based working style;
• Ability to collaborate with interdisciplinary teams;
• Ability to challenge existing approaches, introduce new ideas, and make well-founded assessments in complex situations;
• Nice to have: experience with digital marketplaces or high-reach consumer apps.

• Central role in one of immowelt’s key growth areas;
• Opportunity to test and scale new partners, channels, and growth approaches;
• Opportunity to shape the app growth strategy and achieve measurable impact through collaboration with Marketing, Product, Data, and other teams;
• Office role in Berlin, Germany.