Performance Marketing Manager

Merlin Entertainments operates a diverse portfolio of attractions, including Madame Tussauds, SEA LIFE and other Growth Brands, across North America and APAC.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, execute, optimise and report on multi-channel paid media campaigns;
• Drive traffic, engagement and revenue across Merlin Entertainments' attractions;
• Manage campaigns across Google Ads, Meta, Display and Programmatic;
• Manage campaign budgets and bids;
• Conduct A/B testing;
• Use performance insights to improve campaign effectiveness;
• Collaborate with internal marketing, SEO, social and content teams;
• Work with external agency partners to maximise campaign performance and return on investment;
• Use data-driven insights to influence business growth across multiple international markets.

• 3–4 Years’ experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI;
• Hands-on experience with Google Ads and/or Meta advertising platforms;
• Strong analytical skills and the ability to interpret data, identify trends and make actionable recommendations;
• Excellent communication and stakeholder management skills;
• Ability to collaborate across teams and influence decision-making;
• Strong organisation and attention to detail;
• Ability to manage multiple priorities;
• Nice to have: experience within the travel, leisure, entertainment or attractions sector, experience managing campaigns across multiple regions or international markets.

• 33 Days holiday, including bank holidays;
• ‘Enjoy the Ride’ Merlin Annual Passes: 6 per year, including 1 for the employee and 5 to gift to loved ones;
• Merlin Magic Pass: 20 free tickets for the employee, family and friends, rising to 40 after a year’s service;
• Company bonus;
• Private pension scheme;
• 40% Discount online off LEGO;
• 25% Discount in on-site retail shops and restaurants;
• Ongoing training and development opportunities;
• 37.5 Hours per week.