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описание
Apply now with your CV and a short cover note telling us: Your biggest CPA reduction success story (with the actual numbers). The largest PPC budget you've personally managed. Why this opportunity caught your attention.
The Travel Franchise is a UK travel franchise that supports franchisees in building travel businesses through systems, marketing, training, and infrastructure. It operates a B2B2C model with over 700 active Travel Consultants across the UK and is focused on growing franchise recruitment.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Build, manage, optimise, test, and improve Paid Search, Paid Social, and performance marketing campaigns;
Reduce cost-per-acquisition through continuous campaign optimisation and testing;
Increase qualified franchise enquiries while maintaining lead quality;
Deliver measurable ROI from marketing investment;
Drive performance marketing activity that generates franchise enquiries;
Work directly with the Co-Founders to assess lead quality and campaign performance;
Make recommendations, test new ideas, and improve campaign performance autonomously;
Manage CRM, campaign reporting, workflows, lead management, and marketing automation in HubSpot;
Interpret campaign data and present insights that support business decisions.
требования
At least 4 years of hands-on performance marketing experience;
Proven experience managing and optimising Paid Search campaigns with measurable commercial results;
Hands-on HubSpot experience, ideally 5+ years;
Demonstrated ability to materially reduce cost-per-acquisition and explain how it was achieved;
Strong experience with Google Ads and Meta platforms;
Good understanding of lead generation funnels and multi-stage sales processes;
Confidence interpreting campaign data and presenting meaningful insights;
Good SEO fundamentals and awareness of how AI Search is changing search behaviour;
Proactive, self-motivated approach with ownership and problem-solving skills;
Nice to have: Google Ads certifications, Meta certifications, strong exposure to SEO/organic search.
условия
Performance bonus linked to commercial performance;
Dedicated training budget;
Generous holiday entitlement;
Genuine travel opportunities;
Freedom and Responsibility culture focused on outcomes over hours worked;
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