Meta Ads Manager and Business Portfolio / Business Manager.Campaign architecture and account restructuring.Audience strategy and first-party data activation.Advantage+ solutions.Conversion, catalogue and ecommerce campaigns.Creative testing and Reels/video formats.Partnership Ads and creator-led paid amplification.Pixel, Conversions API, events and conversion optimisation.Product catalogues and feeds.Budget and bidding strategies.Attribution, measurement and experimentation.Account troubleshooting, audits and governance.The person should be comfortable inheriting an account they have never seen before and quickly determining whether the foundations are strong, what is limiting performance and whether restructuring is required.
TikTok
Campaign setup, optimisation and account structure.Spark Ads and creator-led paid amplification.Audience and creative testing.Performance analysis and budget optimisation.Understanding of how paid media can connect with TikTok Shop activity where relevant.Other platforms
LinkedIn Campaign Manager.Pinterest.YouTube / Google video environments.Emerging social and creator-led advertising platforms.The successful candidate does not need equal expertise across every platform, but should be curious, adaptable and able to expand into new environments as client needs evolve.
Performance, measurement and insights
Analyse performance across campaigns, audiences, creatives, placements and conversion journeys.Explain the drivers behind performance changes rather than simply report results.Translate platform metrics into clear commercial implications and recommendations.Work with analytics specialists where deeper measurement support is required.Support experimentation, incrementality, attribution and other measurement initiatives where relevant.Ensure reporting focuses on decisions and next actions, not only retrospective performance.Maintain accurate budget tracking, campaign documentation and key account-change records.Creative and creator collaboration
Paid social performance increasingly depends on creative quality. The role will therefore work closely with clients, creative teams and influencer specialists.
Develop creative testing frameworks and identify high-performing themes, formats and messages.Translate campaign data into actionable creative recommendations.Advise on platform-specific creative best practice.Identify opportunities to use influencer and creator content within paid campaigns.Recommend opportunities for Spark Ads, Partnership Ads and other creator-led formats.Feed paid-media learnings back into future content and creator planning.Commercial ownership and capability development
Client delivery is the core responsibility, but at Senior Account Manager level we also expect the person to contribute to account growth and the wider development of Artefact’s paid social capability.
Identify growth opportunities within existing client accounts and turn them into clear recommendations or proposals.Spot relevant cross-sell opportunities across media, commerce, influencer and measurement capabilities.Support pitches, new-business proposals and client growth initiatives.Help develop a repeatable Meta audit framework and paid social best-practice standards for the wider team.Build relationships with Meta, TikTok and other relevant platform partners.Stay close to new platform products, betas and market developments and assess their relevance for clients.Develop case studies, training materials and internal knowledge sharing.Contribute to improving paid social processes, governance and ways of working.Team contribution and mentoring
Provide guidance, QA and coaching to more junior paid media team members where relevant.Help raise the overall standard of paid social knowledge across the team.Delegate appropriately while remaining accountable for the quality of client output.Create an environment where issues are identified early and recommendations are proactive rather than reactive.Strong hands-on paid social experience, ideally within an agency or multi-client environment.Advanced Meta Ads expertise and confidence operating at both strategic and technical levels.Proven experience auditing existing Meta accounts and identifying setup, tracking, structure and optimisation issues.Ability to independently assess whether an account is correctly configured and prioritise the required changes.Strong knowledge of Meta Pixel, Conversions API, events and conversion measurement.Experience restructuring or materially improving existing accounts.Strong campaign-management, optimisation and analytical skills.Experience developing audience, creative and campaign testing strategies.Ability to translate complex performance data into clear strategic and commercial recommendations.Strong client-management skills and confidence presenting to senior stakeholders.Experience taking ownership of multiple workstreams and priorities across client accounts.Strong attention to detail, accountability and a proactive approach to identifying problems and opportunities.Commercial mindset and willingness to contribute to account growth and new opportunities.Strong hands-on TikTok Ads experience.Experience with ecommerce and catalogue-based Meta activity.Experience with creator-led paid media, including Spark Ads and Meta Partnership Ads.Experience working with retail, ecommerce or consumer brands.Knowledge of product feeds and catalogue management.Experience working alongside influencer, retail-media or commerce teams.Experience with experimentation, attribution and incrementality measurement.Experience participating in pitches, proposals or account-growth initiatives.Experience mentoring or reviewing the work of more junior team members.LinkedIn Ads experience.Pinterest experience.TikTok Shop knowledge.Google Analytics / GA4 knowledge.Looker Studio or similar reporting experience.Experience working across multiple European markets.
