Online Marketing Specialist Growth

Gen Digital protects hundreds of millions of people around the world. Turning that reach into a growing base of paying members is one of our most important commercial priorities—and this role sits at the center of that effort.

As Principal Online Marketing Specialist, Growth, you will own the strategy for growing Gen’s paid membership base across our portfolio of brands. You will define how we convert, upgrade, retain, and win back members, while ensuring that cross-sell and upsell activity strengthens the overall member experience rather than driving customers away.

Your primary mandate will be to deliver year-over-year growth in paid members. You will use cross-sell and upsell conversion, renewal performance, win-back, and reduced active opt-out as key levers for sustainable growth.

You will work closely with Product, Data Science, MarTech, and Marketing teams to shape and deliver the strategy. While you will not rely on a large team of direct reports, you will lead through influence by setting direction, aligning partners, and maintaining accountability for commercial outcomes.

Paid Membership Growth

Own the commercial strategy and lifecycle levers that grow the paid membership base, including:

The primary success measure is year-over-year net growth in paid members.

Define how commercial communications work alongside relationship-building and value-focused lifecycle messaging throughout the member journey. Ensure that offers and communications drive conversion while protecting trust and reducing active opt-out.

Key measures include:

Success will mean delivering measurable growth in Gen’s paid membership base while improving the overall member experience. You will establish a clear commercial growth strategy, improve cross-sell and upsell performance, reduce active opt-out, and create scalable lifecycle programmes that build both revenue and long-term customer value.