Mobility Marketing Manager - B2C

, Poland

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

September 16, 2026

Business Unit:

Downstream and Renewables

The annual base salary range for this position:

zł282,000.00 – zł423,600.00

As the Mobility Marketing Manager (B2C) for Shell Mobility Poland, you will lead the development and execution of an integrated marketing strategy that drives market share growth, strengthens brand equity, and delivers customer value across fuels, EV charging, Shell Café, and digital channels. Accountable for key marketing KPIs including transactions, penetration, active customers, and digital engagement, you will design and deliver customer lifecycle, loyalty, and personalization strategies that increase retention, frequency, and customer lifetime value. Leveraging customer insights, segmentation, and data-driven marketing, you will optimize customer journeys, accelerate adoption of digital products and services, and deliver targeted campaigns that drive sustainable growth and profitability across both B2C and B2B segments.

As part of Shell Mobility Poland's transformation into a multi-energy, customer-centric business, you will lead an integrated marketing agenda across consumer and business audiences, ensuring consistent brand positioning and commercial impact. Success in this role requires resilience, a growth mindset, and a passion for shaping compelling mobility customer value propositions in a highly competitive market.

The annual base salary range for this position:

Individual pay will be based on various factors such as relevant work experience, education, certifications, skill level, seniority, and internal equity.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

This role offers car allowance of 4 300 PLN gross monthly. In addition, this offers a market allowance equivalent to 5% of the base salary, paid on a monthly basis.

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.