Marketplace growth manager for Amazon

LaunchWave is looking for a hands-on Marketplace Growth Manager to drive growth for our consumer products and brands on key marketplaces—primarily Amazon, Walmart Marketplace, and TikTok Shop. We already have Product/R&D, Brand/Creative, and marketplace operations expertise. Now we need someone who can turn finished products and customer/brand insights into profitable marketplace growth. This is not just an Amazon Account Manager or PPC Specialist role. We need someone who sees a product as a growth system: customer opportunity, offer, traffic, listing, conversion, economics, and scaling.

• Build a repeatable and profitable system for growing sales on Amazon, Walmart, and TikTok Shop.
• Develop growth strategies for existing and new marketplace products.
• Analyze categories, competitors, search behavior, reviews, customer behavior, and marketplace data.
• Work with the Brand team to define priority customer segments, use cases, and commercial angles.
• Form and test growth hypotheses.
• Test pricing, bundles, promotions, offers, and messaging angles.
• Determine priority marketplaces and growth levers for each product.
• Find bottlenecks in traffic, CTR, ranking, listing conversion, reviews, pricing, and advertising.
• Work with Brand/Creative on marketplace creatives, UGC, video, and listing assets.
• Launch controlled growth tests and define the KPI/economics for each hypothesis.
• Make Scale / Optimize / Kill decisions based on data.
• Work with internal teams, agencies, freelancers, and marketplace specialists.
• Turn successful approaches into repeatable marketplace growth playbooks.
• Analyze hero images, secondary images, video, title, bullets, A+/enhanced content, reviews, pricing, promotions, bundles, offers, competitor comparison, and customer objections.
• Define the commercial bottleneck and hypothesis; work with Brand/Creative to implement the solution in terms of positioning, messaging, and visual execution.
• During the first 30 days, get immersed in products, ASINs, marketplaces, competitors, listings, reviews, traffic, advertising, conversion, ranking, economics, and inventory; identify the main bottlenecks and growth opportunities.
• During days 30–60, select priority products/use cases and launch the first controlled experiments: Customer -> Marketplace -> Hypothesis -> Offer -> Traffic -> Listing -> Conversion -> Economics.
• During days 60–90, determine what to scale, optimize, or stop, which playbooks to transfer to other products, and which capabilities to develop in-house or through partners.

• Strong hands-on experience working with Amazon.
• Proven experience growing physical consumer products on Amazon.
• Deep understanding of Amazon PPC / Ads, SEO, organic ranking, and listing/PDP conversion.
• Experience managing performance at the ASIN/product level.
• Understanding of ACOS / TACOS / ROAS and marketplace unit economics.
• Experience testing pricing, offers, promotions, creatives, and listings.
• Strong analytical skills and experience with structured experimentation.
• Ability to find a bottleneck and turn it into a specific growth hypothesis.
• Experience working with Brand/Creative teams.
• Willingness to independently dive deeply into data and execution.
• Experience managing agencies / freelancers / external partners.
• Practical experience with at least one additional marketplace: Walmart Marketplace or TikTok Shop.
• Будет плюсом: Experience with Amazon + Walmart + TikTok Shop at the same time; Walmart Connect; TikTok Shop Affiliate and UGC / Creator Marketing; External traffic to Amazon and Amazon Attribution; Multi-brand / multi-product portfolio; Launching new marketplaces from scratch; Supplements / wellness / women's health / regulated consumer products; International marketplace expansion

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