маркетолог fashion

Bossy Lady is a Saint Petersburg women’s footwear brand founded in 2018. The company creates footwear collections for women and is preparing for large-scale growth.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Create and implement a brand strategy through content in different formats while testing various marketing channels;
• Manage and develop SMM and influencer marketing;
• Launch and develop CRM marketing, increasing LTV and customer retention;
• Diversify marketing channels, reducing dependence on Instagram;
• Develop partnerships and PR;
• Build marketing analytics by channel and evaluate performance;
• Manage the SMM, Content, and Influence team;
• Understand customers, provide product feedback, and participate in collection development.

• At least 3 years of marketing experience in fashion, beauty, or lifestyle;
• At least 5 people of team management experience;
• Broad brand vision, strong intuition, and fashion awareness;
• Practical experience building and implementing brand strategy through content and different marketing channels, including SMM, Influence, and CRM;
• Ability to anticipate results and design a path to achieve them;
• Systematic approach: ability to develop ideas, organize, measure, and deliver results.

• No conditions specified